FAQ: If I know my optimal time to send why should I use focused sends?

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If I know my optimal time to send why should I use focused sends?

Focused sending continuously monitors, tracks, and adjusts to your optimal send time. Focused sends will send across a four-hour period, two hours before and after your optimal time, allowing us to gather data on if and when your optimal time should be changed. You do not always need to send using a focused send, sending at just your most optimal time in recipient local time should yield similar results by way of maximizing your open rate; however, it is good practice to regularly send a focused send to ensure your optimal time is up to date.

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