Why do I need to confirm my email before creating an account?
In order to successfully create a Klaviyo account, you must first confirm your email. This is the final step of the Klaviyo Setup Wizard, as you will be prompted to navigate to your inbox and click a link sent from Klaviyo.
Email verification is important because your email address will become your main source of communication with Klaviyo and is stored within your account. Confirming your email ensures that all information is valid and prevents any misuse of the platform.