How to update your brand styles in Klaviyo

Learn what to update in Klaviyo when rebranding or refreshing your brand’s design.

Update your brand style

Your brand style includes the following elements:

• Logos
• Colors
• Fonts
• Buttons
• Social links
• Voice

To update your brand style:

1. In the Klaviyo sidebar, navigate to Content > Media & brand.
2. Select the Brand tab.
3. Choose the brand element you want to update from the list on the left. If you see Style in that list, select it to update colors, fonts, and buttons.

4. Open the control for the element you want to add or edit:
   • For a new logo or font, click Add logo or Add font.
   • For colors or social links, click Add colors or Add links to create your first group, or Add group to create another. To change an existing group, open its options menu and select Edit group.
   • For buttons, click Add button, or open an existing button’s options menu and select Edit button.
   • For Voice, click Edit voice, or Add manually if you haven’t set a brand voice.
5. Make your changes and click Save. Logos are saved when you upload or select an image.

These settings are used in:

• Social link blocks
• Header blocks
• Email templates created by clicking Create from the template library
• Emails in new flows selected from the flow library

Anywhere in Klaviyo where you can select colors or fonts, you'll see your brand options.

Update your default templates

Your brand style is used for your default email templates, and you can adjust exactly how each element is used.

Defaults are applied to:

• Email actions when creating a pre-built flow from the flows library.
• Default block styles when dragging a new block from within the email template editor.
• Creating a new template from scratch.

To edit your defaults:

1. In the Klaviyo sidebar, navigate to Content > Media & brand.
2. Select the Defaults tab. If you see Email and Form options, select Email.
3. Click Edit.
4. Select Header, Body, or Footer to edit how elements such as font and color are used in each section. Choose your logo under Header. If you have multiple buttons, choose one under Body; if you have multiple social links groups, choose one under Social links group in Footer.

5. Once you’re done editing, click Save.

What else to update

When rebranding, make sure to update these key areas of Klaviyo:

• Universal content
  Universal content is used in email templates to apply edits across multiple templates at once. By creating and using a universal content block or section, you can make adjustments to all or many emails quickly and easily. When you rebrand, start by updating your universal content to save time editing flows and draft campaign emails.
• Flows
  Review all of your active (i.e., live) flow messages and edit them to match your new brand colors, fonts, voice, and overall style. Edit content that isn’t linked to universal content in each message. Consider setting a flow message to Manual status while you edit it. Messages in Manual do not send automatically; recipients due to receive them are held in Needs review. When you finish, return the message to Live and separately send or cancel the recipients in Needs review. Returning to Live does not automatically send those held messages.
• Most-used templates
  If you use a base template when drafting your campaigns, update it to match your new styles so it is easier to build campaigns in the future.
• Consent pages
  Consent pages include subscribe, unsubscribe, and manage preferences pages. Edit your account’s default consent pages and any customized consent pages for individual lists to match your new brand, then publish your changes.
• Sign-up forms
  Edit any live sign-up forms with your new brand font and colors, then publish your changes.
• Header and social links
  In your email defaults, update header links under Header. If you have multiple social links groups, choose the group to use under Footer. These settings apply to new header bar and social link blocks. Update existing blocks separately, or update their linked universal content.

Additional resources