How to update your brand styles in Klaviyo

You will learn 

Learn what to update in Klaviyo when rebranding or refreshing your brand’s design. 

Update your brand style settings

1. Open the Content option in the Klaviyo sidebar. 
2. Select Images & brand. 
3. Select the Brand tab. 
   
4. Update your logo, brand colors, header links, social icons, and any other brand details changing in your rebrand. 

These settings are used in: 

• Social link blocks
• Header blocks 
• Email templates created by clicking Create blank email from the template library
• Emails in new flows selected from the flow library

What else to update

When rebranding, make sure to update these key areas of Klaviyo: 

• Universal content 
  Universal content is used in email templates to apply edits across multiple templates at once. By creating and using a universal content block or section, you can make adjustments to all or many emails quickly and easily.
  When you rebrand, start by updating your universal content to save time editing flows and draft campaign emails. 
• Flows
  Review all of your active (i.e., live) flow messages and edit them to match your new brand colors, fonts, voice, and overall style. You must edit every flow message separately. Consider setting a flow message to Manual status while you edit it. 
• Most-used templates
  If you use a base template when drafting your campaigns, update it to match your new styles so it is easier to build campaigns in the future. 
• Consent pages 
  Consent pages include subscribe, unsubscribe, and manage preferences pages. Edit each of your consent pages to match your new brand.
• Sign-up forms
  Edit any live sign-up forms with your new brand font and colors. 
• Default brand styles
  Navigate to Content > Images & brand > Brand to update your brand styles in Klaviyo. Updating these styles does not automatically update any message branding. Adding links in the Header and Social tabs apply to new header bar blocks and new social link blocks, respectively. Existing content in Klaviyo will not be impacted by these changes. 

Additional resources

• Brand design reference
• Accessibility in emails and forms best practice reference