Understanding the metrics in your account is crucial to gaining insight into how your marketing initiatives are performing. In this article, you will learn more about what specific metrics in Klaviyo are associated with your customers' interactions with your emails.
- Bounced Email
When an email soft or hard bounced
- Clicked Email
When a recipient clicked an email
- Dropped Email
When an email was not sent because the email address is suspicious
- Merged Profile
When two profiles merge together, one merges “into” the other; the remaining single profile will have this metric tracked
- Marked Email as Spam
When a recipient marks an email as spam
- Opened Email
When a recipient opens an email
- Received Email
When a recipient receives an email
- Subscribed to Back in Stock
When a recipient subscribes to be notified about an item being back in stock
- Subscribed to List
When someone opts in to a list
When someone unsubscribes from emails globally
- Unsubscribed from List
When someone unsubscribes from a specific list
With the release of iOS15, macOS Monterey, iPadOS 15, and WatchOS 8, Apple Mail Privacy Protection (MPP) changed the way that we receive open rate data on your emails by prefetching our tracking pixel. With this change, it’s important to understand that open rates will be inflated.
To see if your opens are affected, we suggest creating a custom report that includes an MPP property. You can also identify these opens in your individual subscriber segments.
For complete information on MPP opens, visit our iOS 15: How to Prepare for Apple’s Changes guide.