Grow Your Email List with Signup Forms

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Welcome to the Course

In this course, we'll teach you how to grow your email list using Klaviyo signup forms. Check out the video below for more information on the topics we'll be covering in each lesson 🚀

To recap, in this course we'll be covering the following:

  • Why you should use signup forms in the first place
  • An overview of the types of signup forms Klaviyo supports
  • A deeper dive into embedded forms
  • A deeper dive into popups and flyouts
  • A deeper dive into subscribe and manage preferences pages

Why Use Signup Forms?

Just how important are signup forms really? In this video, we'll discuss why signup forms are an essential component of building your business and how they relate to email marketing in Klaviyo. Be sure to check out the additional resources from our blog below on the importance of signup forms.

Additional resources from our blog:

What Types of Signup Forms Does Klaviyo Offer?

Klaviyo provides several different ways for site browsers to sign up to hear from your brand. While subscribers can be added through integrations with ecommerce platforms and other third-party tools, in this course we will focus on building beautiful, targeted signup forms all within Klaviyo.

There are four main types of signup forms you can leverage:

  1. Popups
    Popups are the most common type of signup form, which you're probably already familiar with. Popups are modal forms that appear on websites prompting you to subscribe.
  2. Flyouts
    Flyouts are a little less intrusive than popups. They fly out from some area of the screen, prompting browsers to subscribe.
  3. Embedded Forms
    Embedded forms are static signup forms that are typically found in the header or footer of a website. While they're not the most glamorous type of form, they're essential for any ecommerce site. If someone heads to your site with the deliberate intention of signing up, they'll most often look for an embedded form.
  4. Subscribe Pages
    Subscribe pages are standalone forms that can be hosted on your site or on a separate page -- this means that you can link directly to them if needed. These are best for longer forms in which you ask browsers to input a lot of information.

We will discuss each of these types of forms in more detail as the course progresses.

Install the Klaviyo Signup Form Code on Your Site

Before you're able to publish any new forms, you'll need to make sure that you have the Klaviyo Signup Form code on your site. You can learn more about how to set this up by heading to our Help Center:

Install Klaviyo Signup Forms

Once you have this code added to your site, you'll be able to hit the ground running as you follow along with the other lessons in this course!

How Do I Create an Embedded Form?

In this video, we'll show you how to design an embedded form and explain when and how you should use one.

Additional resources:

How Do I Create a Popup or Flyout?

In this video, we'll show you how to design a popup or flyout for your site, as well as how to collect any type of information you're interested in gathering from new signups.

Additional resources:

How Do I Create a Subscribe Page?

In this video, we'll discuss the differences between subscribe and manage preferences pages, as well as how to best use them to complement your email marketing strategy.

Additional resources:


Great job on completing our course on growing your list using Klaviyo signup forms! To learn more about signup forms, be sure to check out the tons of great resources in our Help Center. Interested in taking more courses? Check out our list of courses.

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