How to use a full page sign-up form as a landing page

You will learn

Learn how to create a sign-up form in Klaviyo that covers a full page on your website and launches immediately when a viewer clicks on a designated URL, resembling a landing page experience that visitors can navigate to to subscribe. To set this up, first you'll need to create the full page form, then adjust certain Targeting & behavior settings so that it appears when a user clicks on a certain link.

A full-page sign-up form spans the entire height and width of the page to appear like a customized landing page; it is not actually a landing page on it's own, and a close icon must be included so visitors can dismiss it and resume their browsing experience. When a viewer clicks on your link, it will launch your website with the full page form appearing immediately.

Create a new full page form

1. Select Sign-up forms from the main left-hand navigation.
2. To start with a blank template, select Create sign-up form > Create new sign-up form. 
   
   • Name your form and choose which list subscribers should be added to. 
   • Select a Full Page form type.
   • Click Save and design start building your new form in the form editor.
     
3. If you'd prefer to use an existing form in your account or a customize from a template in the form library instead, navigate to the Styles section in the editor and verify that Full Page is set as the Form Type.
   
4. Customize the design and content of the form to match your goal. 
   • Select the Add blocks tab on the left to drag and drop different input blocks on your form (i.e., phone number field, date field, etc.). Learn more about form blocks and fields.
   • Select the Styles tab to edit and customize the form to match your brand (i.e., images, background color, form styles, etc.). Learn more about form styles and design options.
   • Select any text in the preview to edit it and customize your form's tone or message.

Update the call to action on your form

1. Within the form editor, click on the submit button on your form's preview (e.g., the "Subscribe" button in the image below).
2. Set the button's Action to Submit Form. You can also adjust the list that you want subscribers to add to from here. If the list is double opt-in, remember to update the associated subscription confirmation page.
3. Next to After Submit, choose either:
   • Show Next Step if you want new subscribers to see the success message after they sign up.
   • Go to URL and input the Destination URL if you want to redirect subscribers to another page on your website, such as your homepage.
     

Target your form to appear when a link is clicked

1. Within the form editor, select the Targeting & Behaviors section.
   
2. Under Timing, select Immediately.
3. Under Display Frequency, set the timeframe to 0 days, then select Don't show again if the form was submitted or if go to URL button was clicked.
   
   
4. Toggle to the Targeting section at the top.
5. Under Visitors, choose Show to all visitors.
   
6. Under Targeting by URL, select Only show on certain URLs, then choose Containing from the dropdown menu
7. In the corresponding text box, insert an anchor link. An anchor link starts with a hashtag, followed by a descriptive page name (e.g., #InstagramSignup).
   • When attached to the end of your site's URL (e.g., https://swak-lip-care.myshopify.com/#InstagramSignup), anyone who clicks on the link will be sent to your website where the full page form will immediately load, replicating a landing page experience.
     
8. Be sure that the close icon (X button) is easy to find on your form as this is the only way shoppers will be able to dismiss the sign-up form from their screen. Click on the X button in the preview within the editor to adjust it.
9. When you’re ready, click Publish.

Once the form is published, you’ll begin collecting subscribers via your anchor link. Viewers will need to click directly on the URL containing the anchor link, or type exactly it into their browser to surface your website showing the full page form.

For example, if SWAK Lip care sets the anchor link to be #InstagramSignup to post it on an Instagram Story, the link will look like this:

https://swak-lip-care.myshopify.com/#InstagramSignup.

Next steps

Share your link in your social channels or messages to encourage viewers to sign up and hear more from your brand.

Consider adding a split to your welcome series to target those who signed up using this form if you would like to send them a more personalized message.

Additional resources

• Getting started with sign-up forms
• How to manage your sign-up forms
• Understanding targeting and behavior for sign-up forms