Driving Growth with Smart Segmentation

Introduction

If you’ve already read the case study that clothing retailer Taylor Stitch did with Klaviyo, then you know that Director of Marketing Mike Grasewisz takes audience segmentation to the next level (and has the results to prove it). He lowered subscriptions 60% — and increased revenue 60% too. Find out how he did it.

Slides

Resources

Start here:

• Create a Segment
• The Difference Between Segments and Lists (hat tip- segments are dynamic and automatically update, lists are static)

More advanced:

• Advanced Segmentation
• Segment by Customer Lifetime Value (CLV)

Don't forget to test these new segments with a Facebook lookalike audience for the triple threat.

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