2018 Klaviyo Workshop Presentation - 9 Rules for Effective Communication

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This presentation is from the 2018 Klaviyo Advanced Workshops. For more information about upcoming Klaviyo events, check out our events page.


It's time to shift your segmentation into high gear. This presentation provides a complete framework for how to think about the different segments your customers fall into. With those building blocks you can apply this thinking to your own segmentation, and transform your emails into hyper-targeted revenue-generating machines.

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Make it happen

Just for you, we took the 12 segments from this presentation and captured the details on how to build them out so that you can build them too.


Advanced segmentation can get steamy. Cool down with a refresher on the basics of building out a segment.

Looking for your Average Order Value? We've got another special order guide that can help you uncover this number.

Taylor Stitch is a company that knows how to drive. Read about how they shifted their segmentation into high gear, and see if you can keep up.

Your data is at the heart of all your segments. Knowing the details of how to create segment conditions unlocks the key building block to creating segments.

Don't try to reinvent the wheel. We've got a whole section of segmentation best practices and examples.

We've also included a copy of the Marketing Map from the presentation. Download a copy, get your market-ographer cap on, and get to work.

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