How to create unique coupons for PrestaShop

You will learn

Learn how to create unique, single-use coupons for your PrestaShop store and use them in flows to incentivize subscribers to make a purchase. To do this, you’ll first create your coupon in PrestaShop, then configure settings for the linked coupon in Klaviyo.

Before you begin

Klaviyo module version 

To utilize unique coupons with PrestaShop, you must use Klaviyo’s PrestaShop module version 1.5.0. 

To update your module to the newest version:

1. Log in to your PrestaShop admin.
2. Navigate to Modules > Module Manager.
   
3. Scroll to find the Klaviyo module and select Upgrade.
   

To learn about changes made in each version, head to the Klaviyo module in PrestaShop’s Addons Marketplace, scroll down to What’s New, and click Show changelog history.

Integration 

Additionally, make sure that you’ve integrated Klaviyo with PrestaShop and can view the Coupons tab under Content in Klaviyo’s left-hand navigation. If you are integrated but do not see the Coupons tab:

1. Select your company name in the bottom left corner of Klaviyo’s left-hand navigation, then select Integrations.
2. Search for PrestaShop and select the card.
3. Click Update settings to update your integration settings. You should now see the Coupons tab under Content in the left-hand navigation.

Create your coupon in PrestaShop

To create a new cart rule in PrestaShop, navigate to the Cart rules page and select Add new cart rule.

There are 3 main tabs in PrestaShop when creating a cart rule:

• Information
  Set the cart rule's identifiers (e.g., name) and the main settings.
• Conditions
  Set which customers the coupon should apply for. 
• Actions
  Set the cart rule’s discounts and promotions. 

Once you create your price rule in PrestaShop, you can link it to a coupon in Klaviyo. 

Configure your coupon in Klaviyo

Now that you’ve created your cart rule in PrestaShop, you need to set it up in Klaviyo so you can generate codes for your flows.

1. Navigate to Content > Coupons in Klaviyo’s left-hand navigation. 
2. In the menu bar along the top, select the PrestaShop tab.
   
3. Select Create coupon. 
4. Set the following properties for your coupon in Klaviyo:

• Name
  Create a name for the PrestaShop cart rule in Klaviyo. This name will be used when specifying the coupon in messages.
• Cart rule ID
  Enter the cart rule ID from PrestaShop. Klaviyo performs a lookup to confirm the cart rule ID exists before showing additional set up options. This must match the associated cart rule ID in PrestaShop exactly. 
• Prefix
  Enter an optional prefix to be applied to each cart rule generated in PrestaShop. Klaviyo will generate a random code for each person, but you can also specify a prefix to be included before every 10 digit code (e.g., the prefix WELCOME20 will result in a code that looks like WELCOME20-0123456789).
• Quantity
  Specify the minimum number of codes that should be available to be sent each day. Klaviyo will use this number, which must be between 0 and 150,000, to automatically generate a daily inventory of codes. As long as the number of customers receiving coupons does not exceed the minimum number of codes you set, you will not have to replenish the codes for the coupons. 
• Active dates
  Select when the cart rule from PrestaShop becomes active. By default, the coupon will be valid from the date and time a code is created. For the end date, you can select:
  
  
  • After a certain number of days
    The number of days a coupon is valid for after a customer receives it.
  • On a specific date
    A specific date and time after which the coupon will no longer be valid.

5. Click Create coupon.

Once you have created your coupon in PrestaShop and configured it in Klaviyo, Klaviyo will begin generating codes automatically for your flow messages. Below is an example of a correctly configured coupon in Klaviyo: 

Use your unique coupon in a flow

Once you’ve created and configured your coupon, insert it into a flow email or SMS.

1. Navigate to the Flows tab in Klaviyo’s left-hand navigation. 
2. Open an existing flow or create a new one. 
3. Select an email or SMS message inside your flow.
   
4. Add a text block into your flow email template and insert a coupon tag with the following format: {% coupon_code 'CouponName' %}
5. Replace CouponName with the name of your coupon. It must match the name exactly, including capitalization.
   
6. Save your changes. 
7. Optional: Select the 3 dots on your flow email, then click Preview. Note that when you preview your email directly in Klaviyo, you will not see a unique code populate. Instead, you will see your coupon’s name hyphenated to “PREVIEW.” Klaviyo will only create and share a unique code at the actual send time.
   

When emails or SMS messages are sent out, a unique discount code consisting of your prefix and 10 random digits will dynamically replace the variable for each individual recipient. If you include the same coupon tag in multiple flow messages, the recipient will receive the same unique code each time until the coupon expires. 

Test your flow email’s coupon

Before you send out the flow with the coupon to your audience, we recommend testing it first. 

1. In the flow builder, click Review and turn on.
2. Change the status to Manual. 
3. Click Turn on. 
4. Trigger your flow by performing the trigger action corresponding with your flow (e.g., filling out a sign-up form to join a certain list). Your flow will automatically generate 100 coupons upon you completing the trigger action.
   

   The coupon may take a few minutes to generate codes. Because of this, there’s a short loading buffer, and you may see your test profile under Skipped: Retrying generating codes. This will go away once the coupons have finished generating.

5. When the coupons have been generated, your test email that triggered the flow will show under Needs Review for the email.
6. Click into the Needs Review bucket under Recipient activity for a flow message.
   
7. Select Send Now.
   
8. Check your inbox for the email with the unique code.

Troubleshooting common coupon issues

If you are seeing issues with creating unique coupons for PrestaShop in Klaviyo, go through the following recommended troubleshooting steps. 

Check your Klaviyo plugin version

Klaviyo's unique coupon feature for PrestaShop requires version 1.5.0 or higher of the Klaviyo add-on for PrestaShop. You can check the version of your Klaviyo plugin in PrestaShop under Modules > Module Manager.

If you need to update your Klaviyo add-on, select Upgrade.

Check your PrestaShop integration settings

If your integration with PrestaShop is not syncing, or your PrestaShop store is unreachable, Klaviyo will not be able to generate new coupon codes. 

To view your PrestaShop integration settings:

1. Select your company name in the bottom left corner of Klaviyo’s left-hand navigation, then select Integrations.
2. Search for PrestaShop, then select the card.
3. Click Update settings to update your integration settings. 

For more assistance on configuring your Klaviyo integration with PrestaShop, see Getting started with PrestaShop.

Verify the Cart Rule ID exists in PrestaShop

If you receive an error indicating that the PrestaShop Cart Rule ID cannot be found, Klaviyo is not able to match the specified Cart Rule ID to one in your PrestaShop account. 

To resolve this, update the Cart Rule ID for your coupon, ensuring that it matches an existing cart rule on your PrestaShop store.

Additional resources

Getting started with coupon codes

How to set up static coupons for PrestaShop

How to use unique coupon codes in SMS and MMS messages