Olo data reference

Data Synced with the Olo Integration

This article covers the data that is synced when you integrate Olo with your Klaviyo account.

How to view your data

To view your Olo data:

1. Click the Analytics dropdown in the left-hand navigation sidebar.
2.  Select Metrics. Here, you can view all of the metrics in your account. The metrics with a Olo icon represent all of the metrics synced from your Olo integration. 
3. Filter this view to see only Olo metrics by using the filter selector next to the search bar.
   

Placed Order

This event is tracked when an order was placed (submitted) to Olo and includes all of the product information about the items purchased, store information and order details that can be used in follow up emails and SMS. You can filter and target Placed Order events based on the following criteria:

• Value
  The total value of the order, inclusive of fees and any applied discounts.
• Brand Name
  Configured name for the restaurant.
• Client Platform
  The associated platform used to place the order, e.g., Web or MobileWeb.
• Fulfillment Method
  The handoff mode for the order, e.g., pickup or delivery.
• Item Count
  The total quantity of line items in the order, e.g., 2.
• Item Names
  The names of the products in the order.
• Items
  The details of each item including name, quantity, description, price, image url.
• Order ID
  The total quantity of line items in the order, e.g., 2. 
• Ordering Provider
  The interface used to place the order e.g., Olo or DoorDash.
• Store Number
  Reference to the restaurant’s store.

Closed Order

This event is tracked when an order has reached its estimated ready time and is considered complete in Olo. You can filter and target Closed Order events based on the following criteria:

• Value
  The total value of the order, inclusive of fees and any applied discounts.
• Brand Name
  Configured name for the restaurant.
• Client Platform
  The associated platform used to place the order, e.g., Web or MobileWeb.
• Fulfillment Method
  The handoff mode for the order, e.g., pickup or delivery.
• Item Count
  The total quantity of line items in the order, e.g., 2.
• Item Names
  The names of the products in the order.
• Items
  The details of each item including name, quantity, description, price, image url.
• Order ID
  The total quantity of line items in the order, e.g., 2. 
• Ordering Provider
  The interface used to place the order e.g., Olo or DoorDash.
• Store Number
  Reference to the restaurant’s store.

Ordered Product

This event is also tracked when an order is considered complete in Olo, but a separate event is tracked for each item purchased. The events Klaviyo tracks includes detailed information about each product someone purchases. This is useful when creating behavioral segments based on specific products. You can filter and target Ordered Product events based on the following criteria:

• Value
  The total value of the item purchased.
• Name
  The name of the ordered product in Olo.
• Product Id
  The ID associated with the product.
• Quantity
  The total quantity ordered of the product
• Store Number
  Reference to the restaurant’s store.

Adjusted Order

This event is tracked when an order has been fully or partially adjusted or refunded. You can filter and target Adjusted Order events based on the following criteria:

• Value
  The total value of the order, inclusive of fees and any applied discounts.
• Adjustment Reason
  The reason for the adjustment.
• Adjustment Type
  The type of adjustment, e.g., FullRefund or PartialRefund
• Brand Name
  Configured name for the restaurant.
• Client Platform
  The associated platform used to place the order, e.g., Web or MobileWeb.
• Fulfillment Method
  The handoff mode for the order, e.g., pickup or delivery.
• Item Count
  The total quantity of line items in the order, e.g., 2.
• Item Names
  The names of the products in the order.
• Items
  The details of each item including name, quantity, description, price, image url.
• Order ID
  The total quantity of line items in the order, e.g., 2. 
• Ordering Provider
  The interface used to place the order e.g., Olo or DoorDash.
• Store Number
  Reference to the restaurant’s store.

Canceled Order

This event is tracked when an order was canceled by a user or the system. You can filter and target Canceled Order events based on the following criteria:

• Value
  The total value of the order, inclusive of fees and any applied discounts.
• Brand Name
  Configured name for the restaurant.
• Canceled Reason
  The reason for the cancellation.
• Client Platform
  The associated platform used to place the order, e.g., Web or MobileWeb.
• Fulfillment Method
  The handoff mode for the order, e.g., pickup or delivery.
• Item Count
  The total quantity of line items in the order, e.g., 2.
• Item Names
  The names of the products in the order.
• Items
  The details of each item including name, quantity, description, price, image url.
• Order ID
  The total quantity of line items in the order, e.g., 2. 
• Ordering Provider
  The interface used to place the order e.g., Olo or DoorDash.
• Store Number
  Reference to the restaurant’s store.

Signed Up for Account

This event is tracked when a user has created an account in Olo (not applicable to guests). If the user chooses to allow email, the user will also be subscribed to the configured email list with a Subscribed to List event in Klaviyo.

Synced guest data

In addition to the metrics Klaviyo syncs from Olo, Klaviyo will also create a unique profile for every customer that we sync. When we sync contact information, there are also certain custom properties that may get added to each Klaviyo Profile. You can use these properties in segments and in flows. Here are the properties that are automatically synced from Olo:

• Email, First and Last Name, Phone Number
  These built-in Klaviyo fields are automatically populated with all available data from Olo.
• Olo Customer
  Indicates that a profile is present within Olo.
• Email consent
  Consent to email marketing.
• SMS consent
  Consent to SMS marketing.

Additional resources

Getting started with Olo