How to create a winback flow for Amazon Buy with Prime

You will learn

Learn how to create a winback flow to send reminders to your Buy with Prime customers. Flows, also known as automations or drip campaigns, are Klaviyo’s tools for personalized communications with your customers. A winback flow re-engages customers who purchased in the past, but haven’t bought again in a while.

Before you begin

These steps apply to the separate Amazon Buy with Prime integration. If you use Shopify’s Buy with Prime app and your orders already sync through Shopify’s Placed Order metric, use your Shopify winback flow instead. See the integration setup guide for details.

• If you have not already set up the integration, follow our guide on Getting started with Buy with Prime for step-by-step instructions.
• To create the flow, you’ll also need to have Klaviyo integrated with your ecommerce platform. To learn how to integrate if you’ve yet to do so, find your ecommerce platform on our Help Center.
• Want to learn more about how flows work in Klaviyo? Check out Getting started with flows.

About Buy with Prime flows and your ecommerce platform

To create a flow using Buy with Prime data, you’ll also need to use data synced to Klaviyo from your ecommerce platform. This is because some necessary data (such as your product catalog and data from purchases made directly on your ecommerce platform) does not sync through the Buy with Prime integration.

How to create a winback flow

Winback flows are customizable based on the products customers have purchased and how many purchases they've made.

For Shopify customers

1. In your Klaviyo account, select the Flows tab.
2. Click Create flow in the upper right.
3. Use the dropdown to filter by Amazon Buy with Prime.
   

4. Select the flow Customer Winback, review its prerequisites, and enter a flow name. Then click Use template.
   

5. In the flow builder, customize the flow and the emails within it to fit your brand. To learn more about best practices for winback flows, read our article How to create a winback flow.
6. When you are ready to send winback messages, click Review and turn on (or Update status) in the upper right of the flow builder. Under Flow status, select Live to send automatically or Manual to review and send each message yourself. Keep Update status now selected and click Save. For more details, learn how to change the flow status.

Messages without configured content remain in draft.

For non-Shopify customers

1. In your Klaviyo account, select the Flows tab.
2. Click Create flow in the upper right, then Build your own.
3. Name your flow (Buy with Prime Winback, for example) and add any tags. Select Create manually, or Create flow if that is the button shown.
4. In the flow builder, choose All triggers > Metric, then select Placed Order with the Amazon Buy with Prime icon.
5. Under Profile filters, click Add and set these 2 conditions joined by AND:
   1. Placed Order (Buy with Prime) zero times since starting this flow
      AND
   2. Placed Order (Your ecommerce platform - e.g. BigCommerce) zero times since starting this flow.
      
      

6. Click Save to save the profile filters. Back in the trigger setup, click Save, then Confirm and save.
7. Add a time delay of 75 days and click Save. This is an example: adjust the delay to be slightly longer than your customers’ usual buying cycle.
8. Add your first customer winback email.
9. Add a time delay of 15 days and click Save. Adjust this delay to suit your follow-up timing.
10. Add your second customer winback email.
    

11. Personalize your flow emails and feature updates such as new or trending products. Learn more in How to create a winback flow.
12. When you are ready to send winback messages, click Review and turn on (or Update status) in the upper right of the flow builder. Under Flow status, select Live to send automatically or Manual to review and send each message yourself. Keep Update status now selected and click Save. For more details, learn how to change the flow status.

Messages without configured content remain in draft.

Outcome

You’ve now learned how to create a winback flow using Buy with Prime data.

Additional resources