You will learn
Learn how to verify that contacts are being added to your list.
Growing your list is one of the most important steps in getting set up for success with Klaviyo. Once someone subscribes to email, SMS, or other list, you’ll be able to effortlessly collect all sorts of data about them, like what items they’ve looked at on your site and more; even if they’ve never made a purchase. This, in turn, helps you send more targeted messages.
Determine how you collect new subscribersDetermine how you collect new subscribers
There are 5 main ways new contacts can be added to your account:
- Sign-up form
- Subscribe page
- List (CSV) upload
- Quick add
- Copy / paste from Excel
Uploading a CSV is a common way to get existing contacts into your Klaviyo account when switching from another service provider. However, after this initial setup, you'll need to collect new subscribers using a subscribe page or sign-up form.
Klaviyo has 3 types of built-in sign-up forms, including:
- Popups
- Flyouts
- Embeds (usually in the header or footer of your site)
Transactional-only subscribers are not added to lists when they sign up via forms.
Klaviyo’s built-in subscribe pages can be embedded as a page on your site or hyperlinked to in an email, ad, QR code, etc.
Klaviyo also integrates with a number of third-party list growth tools that you may choose to use instead.
If you do not use any of the above collection methods, then new contacts will not be added to your Klaviyo account. As such, these methods are key for business growth.
Verify that new subscribers are being added to a listVerify that new subscribers are being added to a list
To view list members:
- Click Audiences in the Klaviyo sidebar.
- Choose Lists & segments.
- Click your list (e.g., Newsletter) to open it.
Make sure to choose a list, not a segment.
When you click into a list, you will see contacts who have been added in chronological order. Please note that if you upload a CSV or copy/paste from an Excel spreadsheet, the upload dates will be the same for all contacts.
When using Klaviyo sign-up forms, double opt-in is a default setting. As a result, a subscriber will need to check their email or SMS messages and confirm their subscription before being added to your list. If you want to disable that option, follow the instructions on how to enable single opt-in in our guide to the double opt-in process.
You can test that new subscribers are being added to your list from a sign-up form or subscribe page by signing up yourself.
With email, we recommend using a test alias. For example, if your email address is example@gmail.com, your test alias could be example+test1@gmail.com. Each time you test the same sign-up method, you will have to use a different alias.
If you sign up, confirm your subscription, and see your profile appear at the top of the Members tab of a list, you can be sure that the sign-up method you tested is working.
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