How to remove suppressed profiles from a list
You will learn
Learn how to remove globally suppressed and unsubscribed profiles from a list, so your list contains only active, emailable profiles.
About suppressed profiles
If you send a campaign email to a list and a recipient unsubscribes, they are removed from that list. However, when someone unsubscribes from a flow email or a campaign sent to a segment, this person becomes suppressed in the sender's Klaviyo account. The user is considered globally suppressed, meaning their profile will remain intact and appear in lists, but they will no longer receive emails.
For example, if your main email list has 500 people on it but 5% are globally suppressed, then when you send a campaign to this list, Klaviyo will automatically skip those suppressed users and you'll notice 475 emails were sent.
This process applies only to email subscriptions. SMS consent is not considered or updated when global suppressions are cleaned from a list.
Remove suppressed profiles from a list
To completely remove globally suppressed contacts from a specific list:
- Navigate to the Lists & segments tab.
- Select the list you'd like to remove suppressed profiles from.
- In the upper right-hand corner, click Manage List > Remove suppressed profiles.
- In the modal that appears, click Continue to confirm that you wish to remove suppressed profiles
Additional resources
- Understanding unsubscribes and resubscribes
Learn about unsubscribes in Klaviyo, and how to manually unsubscribe contacts yourself.
- How to clean your email list to maintain good deliverability
You will learnLearn how to clean your email lists to avoid sending to contacts who aren’t interested in your content. This process allows you to keep in touch with the subscribers who are most engaged with your messages, so you are seen as a trusted sender with a good reputation.
- Understanding the benefits of having a main list for each marketing channel
Learn about the benefits of using one main list per marketing channel (e.g., SMS and email) and how to organize your lists in Klaviyo. Additionally, see the tools you can use to identify and target subscribers based on their behavior or how they subscribed.