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Add profile, custom, and event variables to personalize WhatsApp templates. Dynamic content lets you tailor each message with customer data, such as a first name, loyalty tier, product name, or checkout link.
Monitor your WhatsApp deliverability health from a centralized dashboard. The WhatsApp deliverability hub helps you track account quality, message performance, and policy-related risks in one place.
Learn how to create and send a WhatsApp campaign in Klaviyo. WhatsApp campaigns use approved message templates and allow you to include structured content such as headers, bodies, footers, and buttons.
Learn how to send transactional WhatsApp messages using approved utility templates.
Learn how to add WhatsApp to your browse abandonment flow to diversify how you engage customers.
Learn how to add WhatsApp messages to your abandoned cart flow and follow best practices.
Learn how to add WhatsApp messages to your thank you or order confirmation flow.
Create a WhatsApp welcome flow to automatically message new subscribers after they opt in. A welcome flow helps you make an immediate impression and guide subscribers toward their first purchase.
Learn how to create a multilingual WhatsApp campaign in Klaviyo using Smart Translations. This feature helps you automatically translate and send your WhatsApp message in each recipient’s preferred language.
You will learn how to set up and manage the WhatsApp templates your team can use to continue customer conversations past the standard 24-hour limit.
Learn how to add a WhatsApp message action to a flow. Like SMS or push notifications, you can use WhatsApp in combination with email flows to reach your audience in their preferred channel.
Learn how to create a WhatsApp template through Klaviyo. Once you have created a template and it has been approved by Meta, you can begin to send it through campaigns and flows.