Analytics Tutorials

Overview Klaviyo is built to help your business grow and strengthen your relationships with your audience by putting data to work. Segmentation and automation tools allow you to personalize and tar...

Overview Metrics allow you to build a better understanding of your account data, how often it comes into your account, from what channel and profile, and more. You can then use this data to create ...

Overview Learn about the different ways that Klaviyo can support web tracking on your ecommerce site. There are two key types of web tracking: Active on SiteThis metric is tracked whenever an iden...

Overview Learn how to access your Analytics Dashboard and best practices for customizing it to suit your business needs. Once you have data flowing into Klaviyo, the Analytics Dashboard is a great ...

Overview Klaviyo’s robust, customizable analytics let you leverage your data to understand business and marketing performance. With our custom report builder you can understand how customers intera...