Analytics Tutorials

Overview Klaviyo is built to help your business grow and strengthen your relationships with your audience by putting data to work. Segmentation and automation tools allow you to personalize and tar...

Overview Metrics allow you to build a better understanding of your account data, how often it comes into your account, from what channel and profile, and more. You can then use this data to create ...

Overview Klaviyo supports two key types of web tracking: Active on SiteThis metric is tracked whenever an identifiable browser visits your website. Viewed ProductThis metric is tracked whenever an...

Overview Once you have data flowing into Klaviyo, the Analytics Dashboard is a great place to visualize the data points and trends that matter most to your business. In this guide, you will learn h...

Overview Klaviyo’s robust, customizable analytics let you leverage your data to understand business and marketing performance. With our custom report builder you can understand how customers intera...