Metrics best practices

Learn about the Subscribed to List metric, which appears on a customer’s profile whenever they subscribe to a list in Klaviyo. This includes:

Learn best practices for when to use and create custom metrics. By default, Klaviyo provides metrics that track your business’s performance and measure success (e.g., a Placed Order event). However, there may be instances where you need to create custom metrics to more accurately capture how your business runs. For example, your Placed Orders events include recurring subscriptions by default, and you’d like to review only orders placed through your ecommerce website. This article walks you through common use cases for creating different types of custom metrics.

Learn how to analyze revenue by source to better understand and use this data in your account. Revenue is one of the most important metrics to measure the success of a marketing campaign.