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Advanced KDP & Marketing Analytics / Intelligence (Advanced KDP & Marketing Analytics) /
Customer insights
Getting started with the recency, frequency, and monetary (RFM) analysis reportHow to create a retention flow triggered off of RFM groups and customer behavior changesHow to avoid over-discounting using RFM groupsHow to create a churn prevention flow using RFM propertiesHow to personalize product recommendations by RFM groupHow to create a nurture flow for RFM championsGetting started with the funnel analysis reportGetting started with the audience performance dashboardHow to use the conversion overview dashboardHow to create a nurture flow for recent RFM customersHow to use RFM groups for targeted advertisingUnderstanding cohort analysis in Advanced KDP and Marketing AnalyticsUnderstanding scoring and customer groups in the recency, frequency, and monetary analysis (RFM) reportTroubleshooting the funnel analysis reportHow to build a segment using RFM propertiesHow to strategically use RFM properties in campaigns and flows
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