Personalizing Emails with Names and Fallback Values

What are personalization tags?

Personalization tags let you insert information from a profile (like a person’s first name) directly into your email subject lines and content.

They work anywhere you can edit text in an email template, including:

• Subject lines
• Preheaders
• Headings and body text

Insert the first name in an email

To show the recipient’s first name, use the first name field from their profile. For example:

• In the subject line: “Hola {{ first_name }}”
• In the body: “Hola {{ first_name }}, gracias por tu compra.”

You can type the tag directly, or use the personalization picker in the editor to insert it.

Add a default value when the name is missing

Not every profile has a first name. To avoid sending emails like “Hola ,” you can set a default value (fallback) that appears when the name is missing.

Use this pattern:

• {{ first_name | default:'allí' }} in Spanish (appears as “allí” when no name is available)
• {{ first_name | default:'there' }} in English (appears as “there” when no name is available)

Example subject lines:

• Spanish: {{ first_name | default:'allí' }}, tenemos algo para ti
• English: Hi {{ first_name | default:'there' }}, your order has shipped

Example in the email body:

• Hola {{ first_name | default:'allí' }},

Queríamos contarte sobre nuestras últimas novedades.

Multilingual considerations

If you send emails in multiple languages:

• Choose a fallback that fits naturally in each language (e.g., “allí”, “amig@”, “there”, “friend”).
• Make sure you use the correct fallback in each language-specific template.

By combining the first name tag with a default value, you can safely personalize your emails without worrying about missing names.