Getting started with Social Insights
The Social Insights agent analyzes user-generated content (UGC) from your connected Instagram account. It surfaces ranked insight cards directly on the Social Content Library page, covering top creators, emerging UGC themes, content performance, and things to watch out for.
You can also ask questions about your tagged content conversationally through Composer chat.
The agent is read-only today: it analyzes and recommends, and you decide what to do with what it finds.
You will learn
- What the Social Insights Agent is and where insights appear
- What each insight card category means
- How to explore an insight further in Composer chat
- How to ask your own questions about creators, UGC, and engagement trends
- What the agent can and can't do today
- How to give feedback on insight quality
Before you begin
To see social insights, your account needs:
- A paid Klaviyo Social Marketing plan, or be in the free trial period
- An Instagram Business account connected to Klaviyo with Facebook Login (see Connect Instagram to Klaviyo)
- Recent social activity. Insights need a baseline of recent tags, mentions, and posts to generate. Brands with very little recent activity may see a message that no insights are available yet.
The Social Insights Agent is read-only. It doesn't post, publish, schedule, or send messages on your behalf, and it doesn't change anything in your account.
What the Social Insights Agent is
Instagram gives you raw metrics. The Social Insights Agent ranks, contextualizes, and explains: which creator stands out right now, what theme is emerging across multiple posts, and what might deserve your attention.
Insights are generated from your connected Instagram Business account via Meta's Graph API. Today, the agent analyzes your UGC: content posted by Instagram users that tag your brand. Your brand's owned posts are not yet included (owned-content insights are on the roadmap).
Insights appear in two places:
- Insight cards on the Social Content Library page, surfaced proactively
- Composer chat, where you can ask questions and dig deeper
Insight cards on the Social Content Library page
In Klaviyo, open Social in the left navigation and select Social content. Insight cards appear alongside your tagged content in the Social Content Library. Each card includes a headline and the supporting evidence behind it.
Cards cover six insight types:
- Top creator. A creator driving outsized value or engagement.
- Rising creator. A creator whose tagging or engagement is accelerating.
- Lapsed creator. A creator who used to tag you regularly and has gone quiet.
- Emerging theme. A topic or angle converging across multiple creators' content.
- Performance format. A media format or content pattern that's outperforming.
- Watchout. Negative or neutral signals worth attention
Insights refresh on a regular cadence. New tags and posts surface in subsequent cards, so cards change as your social activity changes.
If a card isn't relevant, dismiss it. Dismissals help improve the quality of future insights.
Explore an insight in Composer chat
Every card is a starting point, not a conclusion. Select “Explore in Composer” to automatically open the Composer chat with that insight's context already loaded, so you can go from a surfaced finding to a deeper question without re-explaining. For example, from a lapsed creator card you might ask "How often did this creator tag us last year?" or "What content of theirs performed best?"
Ask your own questions in Composer chat
You don't have to wait for an insight card. Open Composer chat from the Social Content Library or other Klaviyo pages and ask about your creators, UGC, themes, and engagement trends in plain language. The agent responds with data-grounded answers that reference specific posts and creators.
Questions that work well today:
- "Who is my top creator right now?"
- "Is anyone tagging me regularly that I should pay attention to?"
- "What themes are emerging in my tagged content over the last 30 days?"
- "Show me creators who used to tag me a lot and have gone quiet."
- "Which product categories are landing best in my UGC?"
- "Are there any complaints showing up across multiple creators?"
Treat insights as a first read and decision aid, and verify anything you plan to act on.
What the agent can't do yet
The Social Insights Agent is read-only and covers Instagram-only data for now. It can't:
- Analyze your brand's owned posts (owned-content insights are on the roadmap)
- Draft, schedule, or publish posts
- Send DMs or creator outreach on your behalf
- Analyze TikTok, YouTube, or other platforms
Give feedback on insights
Each insight card can be dismissed or rated. These signals feed directly into how we evaluate and improve insight quality, so use them: dismiss cards that aren't useful and rate the ones that are. Over time this makes the insights you see more relevant to your brand.
FAQ
Where do these insights come from?
From your connected Instagram Business account via Meta's Graph API. Today, the agent analyzes content posted by Instagram users that tags your brand (your UGC). Your brand's owned posts are not yet included, and no social data is pulled from outside your connected account.
Why am I not seeing any insights?
Insights need a baseline of recent activity to generate. Brands with very few tags or limited recent posts may see a message that no insights are available yet. Insights refresh on a regular cadence, so new activity will surface in subsequent cards.
Can the agent post or DM for me?
Not today. The Social Insights Agent is read-only. Drafting, scheduling, publishing, and creator outreach are not available today.
How is this different from Instagram's built-in insights?
Instagram surfaces raw metrics. The Social Insights Agent ranks, contextualizes, and explains: which creator stands out, what theme is emerging across creators, and what to watch out for. It's also built into Klaviyo, alongside your profiles, segments, and campaigns.
Can I trust these insights for high-stakes decisions?
Insights are data-grounded and reference the underlying posts and creators, but they're intended as a decision aid, not a replacement for your own judgment. Each card surfaces its supporting evidence so you can verify it.
Which social platforms are supported?
Instagram Business at launch. Additional platforms are not yet supported.