Frequently Asked Questions for the Klaviyo app for ChatGPT
Data and privacy
Does OpenAI train on my Klaviyo customer data accessed through the connector?
OpenAI respects the data training settings you have in your account.
- ChatGPT Enterprise, Team, and Education plans: OpenAI does not use your inputs or outputs from these plans to train its models. See OpenAI's Enterprise Privacy page for more information.
- ChatGPT Pro or Plus (consumer-tier) plans: By default, OpenAI may use your interactions and connector data to train its models. However, you can opt out of training through the privacy portal.
For more detailed information on how OpenAI handles data to improve model performance, please refer to OpenAI’s Help Center.
How does the Klaviyo app for ChatGPT handle permissions and data access?
When you connect the Klaviyo app for ChatGPT, you review and approve permissions called scopes. Read permissions allow access to information, while write permissions allow changes. These permissions include:
- accounts read
- agents read and write
- applications read and write
- brands read and write
- campaigns read and write
- catalogs read and write
- conversations read and write
- coupon codes read and write
- coupons read and write
- custom objects read and write
- data privacy write
- events read and write
- flows read and write
- forms read and write
- images read and write
- list read and write
- metrics read and write
- profiles read and write
- push tokens read and write
- reviews read and write
- segments read and write
- sender config read and write
- subscriptions read and write
- tags read and write
- templates read and write
- tracking settings read and write
- translations read and write
- web-feeds read and write
- webhooks read and write
A permission does not mean every action on that type of data is available in ChatGPT. The action must also be supported by the app.
Can Klaviyo restrict which AI clients can connect to the MCP server?
Not currently. MCP server is designed to be client-agnostic, so Klaviyo does not currently restrict which compatible AI clients can connect. Additional controls are under consideration for the future.
How long does OpenAI retain data accessed through the Klaviyo connector?
OpenAI retains data accessed through the Klaviyo connector to enable the connector to function within ChatGPT. For details on OpenAI's data retention practices and how long data is retained upon account termination, please refer to OpenAI's official data controls FAQ.
What visibility into audit logs or real-time data do Admins have for the app?
The Klaviyo app for ChatGPT uses Klaviyo’s public APIs. API logs show recorded requests, including their date, source, method, request path, and status code. Request and response bodies are available when collected; some bodies are omitted, including those that are too large.
- In Klaviyo, go to Integrations. Open Developers > Developer tools, then select Logs.
- Use the Source filter to select the app under OAuth, and choose the date range you want to review.
- Select an API call to view its details. Open the Request and Response tabs to inspect the available headers and bodies.
Can ChatGPT hallucinate or provide inaccurate data? What can customers do to protect against that?
Yes, ChatGPT can make mistakes. This means the generated text or data analysis may sometimes be inaccurate, nonsensical, or based on incorrect assumptions about your Klaviyo data. We recommend the following techniques for ensuring that the results produced by the Klaviyo app for ChatGPT are accurate and reliable:
- Make sure your connected Klaviyo account data (segments, events, custom properties) is up-to-date and accurate, as the AI relies entirely on this source data.
- Always have a human in the loop to review, refine, and fact-check all AI-generated output before using it in a campaign or making a business decision.
- Ask ChatGPT to cite the specific Klaviyo segment names, flow names, or campaign IDs it used for any important facts and assertions so that you can quickly confirm them within your Klaviyo account.
Sensitive data
Will the Klaviyo app for ChatGPT access sensitive customer data like credit card numbers or highly-sensitive PII?
The Klaviyo app is designed to have access to standard marketing-related data (customer profiles, orders, segmentation, campaign history, etc.). This can include personal information such as email addresses, phone numbers, and custom profile properties. If you store sensitive information in custom profile properties, it can be returned to ChatGPT when the app has permission to read profiles.
General
What are the key use cases for the Klaviyo app for ChatGPT?
You should use the app for any task that requires analysis of your Klaviyo data or generation of content based on your customer context. Common use cases include:
- Quick Insights (Chat): “How many people opened the Q4 holiday campaign but didn't purchase?” or “Suggest five subject lines for a flash sale targeting our 'VIP' segment.”
- Deep Analysis (Deep Research): “Analyze the open rate of our abandoned cart flows over the last six months and draft a new, personalized email copy that addresses the most common cart contents.” or “Summarize the purchase behavior of customers who joined our list via SMS versus email signup forms this year.”
How do users enable and access the Klaviyo app for ChatGPT?
A Klaviyo owner, admin, or manager must first install the Klaviyo app for ChatGPT and grant the necessary permissions. Review the requested permissions on the Klaviyo authorization screen, then select Allow. For connection instructions, see How to use the Klaviyo app for ChatGPT.