Frequently Asked Questions for the Klaviyo app for ChatGPT

Data & Privacy

Does OpenAI train on my Klaviyo customer data accessed through the connector?

OpenAI respects the data training settings you have in your account. 

• ChatGPT Enterprise, Team, and Education plans: OpenAI does not use your inputs or outputs from these plans to train its models. See OpenAI's Enterprise Privacy page for more information. 
• ChatGPT Pro or Plus (consumer-tier) plans: By default, OpenAI may use your interactions and connector data to train its models. However, you can opt out of training through the privacy portal.

For more detailed information on how OpenAI handles data to improve model performance, please refer to OpenAI’s Help Center.

How does the Klaviyo app for ChatGPT handle permissions and data access?

Users accept a set of scopes when installing the Klaviyo app for ChatGPT. This includes: 

• accounts read
• campaigns read and write
• catalogs read
• events read
• flows read
• images read and write
• lists read and write
• profiles read and write
• segments read and write
• tags read

• templates read and write

   

How long does OpenAI retain data accessed through the Klaviyo connector?

OpenAI retains data accessed through the Klaviyo connector to enable the connector to function within ChatGPT. For details on OpenAI's data retention practices and how long data is retained upon account termination, please refer to OpenAI's official data controls FAQ.

What visibility into audit logs or real-time data do Admins have for the app?

Klaviyo accounts owners, admins and managers will have visibility into the current status of Klaviyo ChatGPT app to the account, as well as the date and time of connection.

Can ChatGPT hallucinate or provide inaccurate data? What can customers do to protect against that?

Yes, ChatGPT can make mistakes. This means the generated text or data analysis may sometimes be inaccurate, nonsensical, or based on incorrect assumptions about your Klaviyo data. We recommend the following techniques for ensuring that the results produced by the Klaviyo app for ChatGPT are accurate and reliable

• Make sure your connected Klaviyo account data (segments, events, custom properties) is up-to-date and accurate, as the AI relies entirely on this source data.
• Always have a human in the loop to review, refine, and fact-check all AI-generated output before using it in a campaign or making a business decision.

• Ask ChatGPT to cite the specific Klaviyo segment names, flow names, or campaign IDs it used for any important facts and assertions so that you can quickly confirm them within your Klaviyo account.

   

Sensitive Data

Will the Klaviyo app for ChatGPT access sensitive customer data like credit card numbers or highly-sensitive PII?

The Klaviyo app is designed to have access to standard marketing-related data (customer profiles, orders, segmentation, campaign history, etc.).

General

What are the key use cases for the Klaviyo app for ChatGPT?

You should use the app for any task that requires analysis of your Klaviyo data or generation of content based on your customer context. Common use cases include:

• Quick Insights (Chat): “How many people opened the Q4 holiday campaign but didn't purchase?” or “Suggest five subject lines for a flash sale targeting our 'VIP' segment.”
• Deep Analysis (Deep Research): “Analyze the open rate of our abandoned cart flows over the last six months and draft a new, personalized email copy that addresses the most common cart contents.” or “Summarize the purchase behavior of customers who joined our list via SMS versus email signup forms this year.”

How do users enable and access the Klaviyo app for ChatGPT?

A Klaviyo owner, admin or manager must first install the Klaviyo app for ChatGPT and grant the necessary permissions.