Understanding the performance dashboard
You will learn
What each metric on the Customer Agent performance dashboard means, how to filter the data, and how to use it to find opportunities to improve Customer Agent’s behavior.
Before you begin
You’ll need:
- An Owner, Admin, Manager, or Analyst role
- Customer Agent live on at least one channel — there’s nothing to measure until you’ve launched
Where to find it
Navigate to Customer Agent > Performance, or open it directly at klaviyo.com/kagent/performance.
Top-level metrics
The dashboard shows six headline metrics:
- Total resolved by AI — Count of conversations Customer Agent fully resolved (no escalation, no human intervention).
- % resolved by AI — Percentage of total conversations resolved without escalation.
- AI-generated sales — Revenue from orders attributed to Customer Agent. Web chat attribution uses a 24-hour window. SMS attribution follows your Klaviyo SMS attribution settings (KAV).
- Add to carts — ATC events generated from Customer Agent conversations.
- Link clicks — Clicks on links Customer Agent shared in responses.
- Avg order value — Average order value of AI-generated sales.
These metrics fall into two lenses:
- Resolution metrics (Total resolved, % resolved) — Tells you if Customer Agent is doing the job.
- Revenue metrics (AI-generated sales, ATC, Link clicks, AOV) — Tells you if Customer Agent is driving commerce alongside service.
Most brands optimize for both.
Filters
Use filters to scope the data:
- Date range — Pick a window (last 7 days, last 30 days, last 90 days, or a custom range of up to 365 days). Date ranges are inclusive on both ends.
- Channel — Filter by web chat, email, SMS, or WhatsApp.
All metrics on the dashboard reflect your account’s timezone, set in account settings.
Skills performance
The Skills Performance section breaks down conversation volume and resolution rate per skill — both skills Customer Agent comes with and any custom skills you’ve created. Use this to spot:
- Skills handling high volume but low resolution (likely needs better content or instructions)
- Skills rarely getting picked (likely the “When to use this skill” content needs sharpening)
- Skills that are firing on the wrong types of requests (visible when resolution rate is low and shoppers escalate often)
Conversations table
Below the metrics, the Conversations table lists every conversation Customer Agent has handled. Columns:
- First Question — The shopper’s opening message
- Profile — Klaviyo profile, if linked
- Channel — Web chat, email, SMS, or WhatsApp
- Status — Conversation outcome (see below)
- Tags — Any tags applied (e.g., skill that handled it, escalation rule that fired)
- Messages — Total message count
- Last updated — When the conversation last had activity
Conversation status
Status reflects how the conversation ended (or where it is):
- Resolved — Customer Agent fully resolved without escalation
- Routed — Escalated to a human (via escalation rule or shopper request)
- Closed — Conversation ended without resolution (shopper left, timed out)
- Open — Still in progress
Acting on the data
A few common patterns and how to investigate:
- Low % resolved — Likely a content gap or a skill that’s underperforming. Filter the Conversations table by escalated status, look at common first questions, and patch with content or skill adjustments.
- Low AI-generated sales — Shopping skills (Product Recommendations, General Q&A) may not be active or surfacing well. Confirm they’re enabled and that your product catalog is connected.
- Low link clicks — Customer Agent isn’t surfacing PDP or help links in responses. Check that your content includes URLs where relevant; review communication style rules to make sure responses aren’t suppressing links.
- High volume on a single skill with low resolution — Drill into that skill’s conversations, identify common failure modes, fix at the source (content, “How to respond” content for custom skills, or adjust the skill’s tools).
Next steps
- Test in the test sidebar to validate fixes before they reach more shoppers
- Iterate on Guidance and content based on patterns you see
- Review the event data reference to build segments from conversation data — see Customer Agent event data reference
Additional resources
Dig into the underlying data and act on what the dashboard shows you.
- Customer Agent event data reference
You will learn about the four specific metrics Klaviyo tracks for Customer Agent interactions. Understanding these events allows you to build segments based on customer interaction or conversation outcomes. These segments can be used for targeting in your campaigns and flows to re-engage shoppers who interacted with your Customer Agent.
- How to test your Customer Agent
Learn how to strengthen your Customer Agent’s ability to resolve shopper inquiries by testing its responses and adding knowledge for any gaps you discover.
- Understanding Guidance
In this article, you will learn how to use Guidance to customize your Klaviyo Customer Agent. Guidance lets you control how the Agent represents your brand and when it escalates to a human. By the end of this article, you will be able to configure your brand summary, create escalation rules, and validate that your changes work as expected. These customizations improve response relevance, protect your brand voice, and reduce unnecessary escalation to human agents.