FAQ: Why do my analytics from a certain day look different when I adjust the timeframe?

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Why do my analytics from a certain day look different when I adjust the timeframe?

When you look at the analytics from an individual day, Klaviyo will not be able to attribute conversions associated with that email that may take place in future days. In other words, querying individual day means you are giving campaigns less time to generate revenue and it will thus not give the bigger picture that selecting a broader timeframe will (so the numbers won't exactly match).

 

 

 

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