FAQ: Why was my Smart Send Time campaign marked as invalidated?

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Why was my Smart Send Time campaign marked as invalidated?

A campaign becomes invalidated when a variation at one hour has either many more or many fewer recipients than the other hours. This could be caused by Smart Sending skipping recipients or emails bouncing from someone’s inbox. When this happens, the uneven variations mean this campaign can no longer be included in analysis and is removed from your Smart Send Time experiment.

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