Klaviyo offers several ways to filter your campaigns, making it easy to see all of your campaigns of a certain type or find a single, specific campaign.
In this article, we will run through what you will see when viewing campaigns and how to filter them.
Viewing All of Your Campaigns
First, navigate to your Campaigns tab. There, you will see all of your campaigns listed in alphabetical order. On the right side of the name, you will also the channel through which you sent the campaign.
The right-hand side for each campaign will show the open rate, clicked rate, and conversion metric you selected for each campaign. However, open rate is not tracked in Klaviyo for SMS, so you will always see a dash in place of a percentage for that channel. For push notifications, you’ll see the open rate, but there will be a dash for the click rate.
Filtering Your Campaigns
There are several options for filtering campaigns:
- Search bar
- Channel type
- List/segment included
Using the search bar in the top left-hand side of your screen, you can search for a specific campaign name. For instance, if you are looking for a campaign called “Summer Launch 2020,” you can type in any part of this title to find the campaign(s) with that word in the name.
There are three types of channels a campaign can go through in Klaviyo: email, SMS, and push notification.
If you have SMS set up and/or push notifications enabled, you will see an option to filter campaigns by the channel type. From left to right, these options represent email, push notification, and SMS.
These options won’t appear if your account only has email enabled.
If you do not have either SMS or push notifications enabled in your account, you will not see an option to sort by channel.
To filter your campaigns by channel, click one of the icons. For instance, by clicking the SMS icon, you can view only your SMS campaigns.
You can also use tags to search for campaigns. Either search by the tag name or scroll through a list and check the tag(s) you want to filter by. This makes it simple to search by the campaign’s goal (e.g., newsletter, product announcement, etc.) Learn more by reading Use Tags to Organize Campaigns.
If you want to see all of the campaigns sent to a specific group of people, you can search by list or segment. Similar to tags, you can either input the name of the list or segment, or scroll through them. Note that you can only select only one list or segment.
Lastly, you can sort by the status of your campaigns: Draft, Scheduled, and Sent. This makes it simple to, for example, get a high-level overview of all of your sent campaigns or see when campaigns are scheduled to send.
Learn more about campaigns by checking out the articles below: