How to access and use the activity map
You will learn
Learn more about the Klaviyo activity map and how it allows you to visualize how, where, and how often customers interact with your brand. The activity map helps you understand your customers and use live data to create personalized content and grow your business.
Accessing the activity map
From the Analytics tab
You can open the activity map for Klaviyo metrics and metrics from integrations. The Activity map tab is not available for custom metrics.
- Navigate to Analytics > Metrics.
- Click on the metric you want to investigate (e.g., Clicked Email). You can either find this from the alphabetical list or by using the search field at the top of the page.
- Click the Activity map tab.
From specific campaigns
The Watch live feature is not available for campaigns that are part of an A/B test.
- Navigate to Campaigns.
- Find a sent email campaign in the list, or use the Status filter to select Sent.
- If the campaign row can be expanded, expand it and click the sent email message you want to view. Otherwise, click the campaign name to open its report.
- Click the Watch live tab to open the activity map within the campaign report.
Using the activity map data
When you open the activity map from Metrics, it uses the metric you selected. For a campaign, Watch live starts with Opened Email and offers Klaviyo email metrics for that campaign.
Use the metric dropdown above the map to choose a different metric. Select Last Day, Last Week, or Last Month to change the time period. The map loads new events automatically while it is open.
Hover over a circle to see the total number of events in that area for the selected metric and time period. Click a circle to see the most recent event's profile, time, and location, plus the number of other events in that area. These are event counts. A customer can trigger more than 1 event. Click the profile name to open their profile.
Only events associated with a profile with a known location appear on the map. The event total can include events without a known location, so it can be higher than the number plotted on the map.
Additionally, you have the option to toggle to a full screen view and zoom in and out with the options in the lower right of the map screen.
Additional resources
- Getting started with reporting
Learn about the different robust Klaviyo reporting tools available in your account. Klaviyo is built to help your business grow and strengthen your relationships with your audience by putting data to work. Segmentation and automation tools allow you to personalize and target your communication efforts across channels to boost engagement and drive business growth. However, in order to understand how well your business strategies and marketing efforts are working, you need proper reporting to measure and analyze performance trends over time.
- Getting started with custom reports in Klaviyo
Learn how to use Klaviyo custom reports to monitor your business' health across each of your marketing channels and individual products or services. By using these reports, you can leverage your data to uncover trends in customer behavior, align your team around a cohesive marketing strategy, and grow your business as you act upon new insights.Just starting out with Klaviyo reporting? Learn more about feature-specific reports and get a general overview of Klaviyo’s analytics tools.