Getting started with Klaviyo Reviews

You will learn

Learn how to set up reviews so you can collect customer feedback and share positive reviews with your prospects.

Reviews may include the following content:

• Text review
• Star rating
• Images
• Videos

Before you begin

Before you begin installing Klaviyo Reviews, make sure you meet the following criteria:

• Have an active Klaviyo account.
• Use Shopify or WooCommerce as your ecommerce platform.
• Understand that Klaviyo Reviews is billed separately from Klaviyo email and SMS, and is not included with your Klaviyo email or SMS plan.

Key steps

1. Set up Klaviyo Reviews for your store

Install Klaviyo Reviews for Shopify

To install the Klaviyo Reviews app on your Shopify store, first make sure you’re logged in to the correct Shopify store and Klaviyo account. Then, navigate to Klaviyo Reviews in the Shopify app store and install the app.

Install Klaviyo Reviews for WooCommerce

Make sure your WooCommerce store is connected to Klaviyo. In Klaviyo, navigate to Reviews and click Get started to activate Klaviyo Reviews and open setup.

There are several ways to install Klaviyo Reviews on your WooCommerce store, depending on your store setup and level of technical expertise. Review your options and learn how to install Klaviyo Reviews for WooCommerce.

2. Install reviews widgets on your site

Reviews widgets allow you to display products’ star ratings, review summaries, and individual reviews on product pages and elsewhere on your site. You can fully customize the appearance and styles of these widgets, including fonts, colors, and more.

If you use WooCommerce, you'll install widgets in step 1 above.

For Shopify themes, enable the Klaviyo app embed before adding reviews widgets. Follow the installation instructions for your theme:

• On a Shopify 2.0 theme
• On a Shopify vintage theme.

3. Collect reviews using Klaviyo flows

Once you’ve installed Klaviyo Reviews on your store, use a Klaviyo flow to begin collecting reviews. If you already activated a review request flow during setup, use that flow. Otherwise:

1. Navigate to Flows and click Create flow.
2. Search for “Review request” and select a Review Request: Klaviyo Reviews template. Click Use template and customize the messages.
3. Click Review and turn on, choose Live, then click Save.

Submitted reviews appear on your product pages through the reviews widgets after they are published. Review your auto-approval settings and moderate pending reviews. Learn more about creating a review request flow.

Who can submit reviews?

Anyone can submit a review by visiting your website, navigating to a product page, and clicking Write a review. Reviews submitted through a Klaviyo Reviews flow are marked as verified reviews, as these use a unique link confirming the identity of the reviewer. Only verified reviews can include a rating (i.e., select between 1 and 5 stars) alone; unverified reviewers must include a text review in order to submit a product rating. You can also require review text in your review submission page settings.

4. Reward customers who submit a review

After someone submits a review, it’s important to follow up with a thank you message, and deliver on any incentive you offered. Search Review Follow-up in the flows library for a flow template.

Select a template and click Use template. Customize the follow-up messages and add any promised reward, such as a discount code. When the flow is ready, click Review and turn on, choose Live, then click Save.

Learn more about creating a review follow-up flow.

5. Upload reviews from your prior platform (if needed)

If you used a different reviews platform before switching to Klaviyo Reviews, navigate to Reviews > All reviews, select Options, then click Import reviews. If you have no reviews yet, click Import reviews directly on the All reviews page. Learn how to prepare and import reviews from your prior platform.

Learn more about importing reviews into Klaviyo.

Optional steps and best practices

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In addition to the key steps outlined above, consider expanding your reviews strategy with the following advanced steps:

• Select a Klaviyo Reviews plan by navigating to Reviews > Reviews settings > Billing and plans.
• Adjust your auto-approval settings.
• Sync your reviews to a Google Shopping feed.
• Add custom review questions for your reviewers to complete.
• Create shipping status flows.
• Create a customer service ticket when you receive a negative review.
• Feature reviews in key messages, like an abandoned cart flow or new collection announcement.
• Reply to reviews periodically.

Outcome

After you activate your review request flow, eligible customers will begin receiving review requests. If you offer a reward (e.g., a discount code), configure and activate your review follow-up flow to deliver it. Published reviews will appear on your product pages, assisting shoppers in making purchase decisions.

Additional resources