Integrate Eventbrite with Klaviyo

Overview

This guide will walk you through integrating Eventbrite with Klaviyo. After completing the steps outlined in this guide, you'll be able to personalize and target emails based on ticket purchase activity.

Klaviyo will sync a "Bought Ticket" event for each purchase made, and will automatically sync all details related to the purchase as well as the individual that placed the order.

Enable the Eventbrite Integration

Click on the Integrations tab in the left sidebar of your account. Navigate to the All Integrations tab and find Eventbrite on the list of available integrations. All integrations are in alphabetical order, so you'll find Eventbrite halfway down the page.

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Next, click Add Integration next to the Eventbrite icon.

In the window that appears, you will be prompted to click an Enable Eventbrite button. This button will redirect you to an Eventbrite login page, where you will need to login to your Eventbrite account if you aren't already logged in.

You will then be prompted to allow Klaviyo to access your Eventbrite account. Select Allow here.

After you complete this step, you will be taken back to Klaviyo where you will see a green confirmation message letting you know that your integration is now syncing. That's it!

Monitor Your Eventbrite Sync

After enabling Klaviyo's built-in Eventbrite integration, two things will happen:

  • Klaviyo will run a one-time historical sync to get all past Eventbrite order data into your Klaviyo account so it's available for segmentation and analysis
  • Klaviyo will also begin to sync new Eventbrite orders in real-time, through Eventbrite Webooks

You should see historic Eventbrite data fill into your account, as well as begin to see new order events track in near real-time.

To check on your Eventbrite integration, navigate to the Metrics tab in your account.

Click on the Bought Ticket metric to verify that there is data populated as expected. If you see purchase activity, all you need to do is wait until your initial historic Eventbrite integration sync has completed; this process can several hours depending on how much historic data you have in your account. You can watch new order events flow in by monitoring your Dashboard Activity Feed.

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The Bought Ticket Metric

Klaviyo will sync a "Bought Ticket" event for each purchase made, and will automatically sync all details related to the purchase as well as the individual that placed the order:

Customer Data

Klaviyo will sync the following for each ticket purchaser:

  • First Name
  • Last Name
  • Email Address

Order Data

Klaviyo will sync the following along with each order, if available:

  • Total Value
  • Event Name
  • Event Description
  • Ticket Type
  • Ticket Description
  • Ticket ID
  • Attendee Quantity
  • Attendee ID
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