How to Delete or Merge Contact Profiles


Below the Information section of a contact profile are links to either Delete someone's profile entirely from Klaviyo, or Merge the current profile with another profile.

Merge Two Klaviyo Profiles

There are a few cases in which you may want to merge a profile that can include but not limited to:

  • The same contact in your Klaviyo account has two different profiles with two different email addresses; merging will result in only one profile remaining, with one email address, for the contact.
  • The same contact has two profiles where one includes a typo in their email address; merging will ensure you're corresponding to the active profile and consolidate data measured for the false profile.  

To merge a profile, select Merge Profile from the profile that is to be removed. A prompt will appear, outlining the profile to be merged into the "active profile" you've designated. Select "Merge Profiles" to complete. Note that this action is permanent.


Delete a Klaviyo Profile

To delete a Klaviyo profile, click the Delete button below the Information section of a contact profile.

Deleting a profile will remove the profile from Klaviyo completely and permanently delete all data associated with the profile. Neither deleting nor merging profiles can be reversed.

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