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This information is not legal advice. Klaviyo recommends that you consult with your legal counsel to make sure that you comply with applicable laws in connection with your marketing activities.
Importance of privacy policies for SMS
We also recommend including disclosures if any of the following apply to your business:
- SMS abandoned cart
- Third-party data sharing
- Location tracking or location-based services
SMS abandoned cart disclosure
Third-party data sharing
Express consent is required for SMS; therefore, sharing data is prohibited. Privacy policies must specify that this data sharing excludes SMS opt-in data and consent. Privacy policies can be updated (or draft versions provided) where the practice of sharing personal data to third parties is expressly omitted from the short code program.
“The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.”
Location tracking and location-based services
- Create a mobile terms of service in Klaviyo
- Collect SMS consent at checkout: