How to Add a Tag to a Campaign or Flow

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Tags can help you organize content across Klaviyo, streamlining your workflow and making it easier for different teams to collaborate. You can either add tags when creating your campaigns and flows or you can add tags retroactively when they are already built in your account. In this article, you will learn how to add tags to campaigns and flows.

Add a Tag to a Campaign

When creating a new campaign, you can add a tag by selecting the Tag dropdown on the first page of the campaign scheduler. Select either an existing tag or create a new one by typing it out in the search bar.


If you want to add tags to existing campaigns, head to Campaigns and click the checkboxes beside each campaign. Then select the Add/Remove Tags dropdown and click Add Tags. You can add tags to all campaigns regardless of whether or not they have already been sent.


Add a Tag to a Flow

When creating a flow from the Flow Library, you can add a tag on the preview modal before you copy it into your account. Under Tags, select the existing tag you want to apply to this flow or create a new one.


Alternatively, you can add a tag to an existing flow by navigating to Flows and selecting the Edit Flow dropdown beside the name of the flow. Select Edit Details from the dropdown menu. Here, you can change the name of the flow or add a tag. 


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