Before you begin collecting SMS consent from your customers, it’s important to update your terms of service so that subscribers know what to expect. This article provides an example of terms of service for a mobile program. The highlighted portions show where you would insert your organization’s information.
Notice: This information is not legal advice, and Klaviyo recommends that you consult with your legal counsel to make sure that you are complying with applicable laws in connection with your mobile program. You are responsible for ensuring that your mobile program complies with all applicable laws and regulations.
Example: Mobile Program Terms of Service
[Insert Brand Name]
Mobile Message Service Terms and Conditions
Last updated: [insert date]
The [insert Brand Name] mobile message service (the "Service") is operated by [insert full Company Name] (“[insert Company Name] ”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. We may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.
We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message and data rates may apply.
Text messages may be sent using an automatic telephone dialing system or other technology. Your consent to receive autodialed marketing text messages is not required as a condition of purchasing any goods or services. If you have opted in, the Service provides updates, alerts, information, promotions, specials, and other marketing offers from [insert Company Name] via text messages through your wireless provider to the mobile number you provided. Message frequency is recurring. Text the single keyword command STOP to [insert short code] to cancel at any time. You'll receive a one-time opt-out confirmation text message. If you have subscribed to other [Company Name] mobile message programs and wish to cancel, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms. For Service support or assistance, text HELP to [insert short code] or email [insert support email address].
We may change any short code or telephone number we use to operate the Service at any time. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.
The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you change your mobile phone number, you agree to opt out of the Service prior to changing your mobile number.
You agree to indemnify, defend, and hold us harmless from any third-party claims, liability, damages or costs arising from your use of the Service or from you providing us with a phone number that is not your own.
You agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.