What Inactive Segments Are

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Inactive segments are any segments that you have not used in the last 3 months. These segments are automatically moved to your Inactive Segments tab. Once a segment has been marked as inactive, you will no longer see it available for campaigns, flow triggers and filters, exporting, signup forms, etc. In this article, you will learn the criteria for an inactive segment as well as how to reactivate one.

Criteria for an Inactive Segment

Any segment that is identified as inactive is automatically moved to your Inactive Segments tab. In the last 3 months, any segment that meets the following criteria is marked as inactive:

  • Has not connected to any flows
  • Has not been used in any campaigns
  • Has not been changed or updated
  • Has not been connected to any signup forms
  • Has not been starred in your dashboard
  • Has not been exported

Only Klaviyo can deactivate a segment. You cannot deactivate a segment manually.

Reactivating an Inactive Segment

To reactive an inactive segment, navigate to your Lists & Segments tab and select Inactive Segments. Find the segment you want to reactivate, and click Reactivate > Updated Segment. The segment will then appear among your active lists and segments.


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