These presentations are from Klaviyo:BOS 2018. For more information about upcoming Klaviyo events, check out our events page.
Introduction
Get insights into the unique segmentation strategies that drive results for Klaviyo’s top ecommerce brands. This session will move fast, recommended for advanced users only.
Slides
Resources
- Create customer engagement tiers
- Segment by customer lifetime value
- Create email frequency segments
- Segment based on someone's proximity to a certain location