How to view analytics for an automation

You will learn

Learn how to check the performance of an SMS automation, including how many people entered or completed it.

Before you begin

Please note:

• Analytics are available once you create an automation. It does not need to be live to view its analytics.
• Analytics cover the last 30 days, not the automation’s lifetime. You cannot select a different date range in this view.
• You can only access the analytics by navigating into the automation.
• Editing an automation does not reset its analytics. Results are not separated into before-and-after versions of the automation.

View an automation’s analytics

Open the automation to view its audience, completion rate, click rate, and attributed value.

To do so:

1. Navigate to Automations and click the automation you want to review.
2. Click Show analytics in the upper right.
   

3. View the following information:
   • Total audience
     The number of unique people who entered the automation during the last 30 days.
   • Completion rate
     The number of unique people who reached a recommendation or final message, divided by the total audience, expressed as a percentage. This includes fallback recommendations, so completion does not necessarily mean someone answered every question. For example, if 2 people entered the automation and 1 person completed it, the completion rate is 50%.
   • Click rate
     The percentage of the total audience who clicked any link in the automation. Each person is counted once, even if they clicked multiple links. This rate is across all of the automation’s messages; you can’t currently check the click rate for an individual message or recommendation in this view.
   • Attributed value
     The amount of order revenue attributed to the automation based on your SMS attribution settings. This uses the metric mapped to Placed Order in your account.

Additional resources