How to configure custom reports to track bot clicks
Learn how to track and analyze bot clicks or non-human clicks into your emails via Klaviyo custom reports.
Bot clicks may be performed by inbox providers, mobile carriers, or third-party security software to ensure emails do not contain malicious phishing links. However, since these clicks do not occur by a person, they may give false engagement data and skew your marketing strategies. By filtering on bot clicks in custom reports, you can see the total impact of these machine-driven clicks.
Configure your custom report
In order to detect bot clicks, you will need to add a filter to your Single Metric report. Note that Campaign and Flow Performance reports do not require the bot clicks filter if you have the bot clicks feature enabled.
- Navigate to Analytics > Custom Reports.
- You have the option to either choose a pre-built report or create your own report from scratch. With either option, you can add the bot clicks filter.
Single metric reports
- From inside an existing report or a new Single Metric report, click on the Group or Filter field to expose the dropdown. Note that the Bot Click property is only available on click metrics.
- Search or find the property for bot clicks from the dropdown and select it.
- Optional: If you chose the + Add Filter option make sure that Bot Click equals True, False, or both.
- If you have no more changes to make to your report, click Save & Run Report.
Reviewing and exporting your data
Once you have added your bot click filter, you can either preview, schedule, or export your raw data. If you choose to schedule your report for later review or export it as a CSV, your CSV file will contain new columns for the attributed bot clicks.
In the Single Metric Report, you will see a column labeled “Bot click" in your data export. If Bot click is "True," it means the message was a machine-driven click.
Additional resources
- Getting started with custom reports in Klaviyo
Learn how to use Klaviyo custom reports to monitor your business' health across each of your marketing channels and individual products or services. By using these reports, you can leverage your data to uncover trends in customer behavior, align your team around a cohesive marketing strategy, and grow your business as you act upon new insights.Just starting out with Klaviyo reporting? Learn more about feature-specific reports and get a general overview of Klaviyo’s analytics tools.
- How to configure custom reports to track Apple Mail Privacy Protection (MPP) opens
Learn how to track and analyze artificially inflated Apple Mail opens in Klaviyo custom reports.With the release of iOS15, macOS Monterey, iPadOS 15, and WatchOS 8 in September 2021, Apple also released their new feature Mail Privacy Protection (MPP). Apple Mail users can choose to opt into MPP while using Apple Mail. MPP changes how Klaviyo receives open rate data for your emails by pre-fetching our tracking pixel, and thus causing some Klaviyo analytics to show potentially higher email opens.For your subscribers that have specifically opted into MPP, any email delivered to their device using the Apple Mail app will see open rates affected (e.g., connecting a Gmail account to Apple Mail that has opted into MPP would still fall under affected opens). Anything email open showing as an “Apple Privacy Open” comes from a subscriber using a device with MPP enabled, whether or not they have opened the email. We have no way of distinguishing between a true human open and an automated open when MPP is enabled.
- Understanding the default account, email, and list settings
Learn about the settings that are pre-set in your Klaviyo account for timezones, UTM tracking, emails, and lists. Depending on your business's particular model and needs, you may wish to change these defaults. In this article, you will learn what these default account settings are.