How to configure custom reports to track bot clicks
Learn how to track and analyze bot clicks or non-human clicks in your emails via Klaviyo custom reports.
Bot clicks may be performed by inbox providers, mobile carriers, or third-party security software to ensure emails do not contain malicious phishing links. However, since these clicks are not made by a person, they may give false engagement data and skew your marketing strategies. By filtering on bot clicks in custom reports, you can see the total impact of these machine-driven clicks.
Configure your custom report
Single Metric Deep Dive Reports do not automatically apply your account’s bot click exclusion setting. Use the Bot Click property to group or filter these clicks. Campaign Performance Reports and Flows Performance Reports exclude email bot clicks automatically when bot click exclusion is enabled for email.
- Navigate to Analytics > Custom reports.
- Open an existing Single Metric Deep Dive Report, or click Create from scratch. To use a pre-built report, click Reports Library, select a single metric report, and click Create Report.
If this is your first custom report, click Create custom report. If the report library opens, click Create New Report to start from scratch, or select a single metric report and click Create Report.
- If you are starting from scratch, select Single Metric Deep Dive Report under Report Type and enter a Report Name.
Single metric reports
- Changing the metric clears any existing grouping and filters. Select Clicked Email as the metric. To count clicks, choose Total and SUM.
- Under Group or Filter, click + Add Group By to compare bot and non-bot clicks in separate rows, or + Add Filter to limit the results to selected values. If a grouping or filter already exists, edit its property instead. The Bot Click property is only available on click metrics. To switch from filtering to grouping, remove the existing filters first.
- Select Bot Click from the property dropdown.
- If you chose + Add Filter, set Bot Click equals to True for bot clicks, False for non-bot clicks, or both to include both. If you grouped by Bot Click, you can leave it unfiltered to compare bot and non-bot clicks, or add a filter to limit the values shown.
- Under Timeframe, select the date range and how to group the results over time.
- If you have no more changes to make to your report, click Save & Run Report.
Reviewing and exporting your data
After the report runs, review Results Preview. Click Export CSV to download the full report results, or schedule your report to run automatically. For larger reports, the preview shows only a summary; export the report to see all results.
If you grouped by Bot Click, your preview and CSV include a Bot Click column: True marks bot clicks, and False marks non-bot clicks. Filtering without grouping limits the results but does not add a Bot Click column.
Additional resources
- Getting started with custom reports in Klaviyo
Learn how to use Klaviyo custom reports to monitor your business' health across each of your marketing channels and individual products or services. By using these reports, you can leverage your data to uncover trends in customer behavior, align your team around a cohesive marketing strategy, and grow your business as you act upon new insights.Just starting out with Klaviyo reporting? Learn more about feature-specific reports and get a general overview of Klaviyo’s analytics tools.
- How to configure custom reports to track Apple Mail Privacy Protection (MPP) opens
Learn how to track and analyze artificially inflated Apple Mail opens in Klaviyo custom reports.With the release of iOS15, macOS Monterey, iPadOS 15, and WatchOS 8 in September 2021, Apple also released their new feature Mail Privacy Protection (MPP). Apple Mail users can choose to opt into MPP while using Apple Mail. MPP changes how Klaviyo receives open rate data for your emails by pre-fetching our tracking pixel, and thus causing some Klaviyo analytics to show potentially higher email opens.For your subscribers that have specifically opted into MPP, any email delivered to their device using the Apple Mail app will see open rates affected (e.g., connecting a Gmail account to Apple Mail that has opted into MPP would still fall under affected opens). Anything email open showing as an “Apple Privacy Open” comes from a subscriber using a device with MPP enabled, whether or not they have opened the email. We have no way of distinguishing between a true human open and an automated open when MPP is enabled.
- Understanding the default account, email, and list settings
Learn about the settings that are pre-set in your Klaviyo account for timezones, UTM tracking, emails, and lists. Depending on your business's particular model and needs, you may wish to change these defaults. In this article, you will learn what these default account settings are.