Custom reports

Learn more about the Custom Reports Library and how to access it in Klaviyo. The Custom Reports Library is a repository of pre-built reports designed to answer the business questions that matter most to you. You can either browse all options or refine your search to access the report that fits your needs.

Learn how to use Klaviyo custom reports to monitor your business' health across each of your marketing channels and individual products or services. By using these reports, you can leverage your data to uncover trends in customer behavior, align your team around a cohesive marketing strategy, and grow your business as you act upon new insights.Just starting out with Klaviyo reporting? Learn more about feature-specific reports and get a general overview of Klaviyo’s analytics tools.

Learn how to schedule a custom report to auto-run at a specific date and time and be notified via email when your results are ready. This way, you can set up your reports to automatically run and pull data for your review.

Learn how to use the single metric deep dive report to get metric data for either a broad overview of activities or to understand trends by key event or profile properties. You can choose any metric in your account to build a report around and can further customize it by selecting different timeframes, properties, and groupings.

Learn more about the multi-metric report and how to customize it to suit your business and marketing performance needs in one, unified report. You can customize this report to account for your desired timeframe, properties, and groupings.

Learn more about the product performance report, where to find it in Klaviyo, and how to customize it to better serve your brand. The product performance report lets you analyze product performance across key funnel metrics like browse, checkout, and purchase. Klaviyo helps you get started by providing a pre-built report. Customize it to your needs by honing in on individual products or focusing on high-level trends among collections and categories.

The flows performance report provides a thorough analysis into flow-specific engagement and conversion information. This reports helps you get up and running quickly with flows by including all standard engagement and deliverability metrics grouped by flow name. You can tailor this report to your needs by customizing the metrics you want to analyze and focusing that analysis using tags and time range filters.

Learn more about the campaign performance report, where to find it in Klaviyo, and how to customize it to better serve your business. The campaign performance report lets you deep dive into campaign-specific engagement and conversion data. This reports helps you get up and running quickly by providing a pre-made report that includes all standard engagement and deliverability metrics neatly grouped by campaign name. Tailor it to your needs by customizing the metrics you want to analyze and focusing that analysis using tags and time range filters.

Learn how to track and analyze artificially inflated Apple Mail opens in Klaviyo custom reports.With the release of iOS15, macOS Monterey, iPadOS 15, and WatchOS 8 in September 2021, Apple also released their new feature Mail Privacy Protection (MPP). Apple Mail users can choose to opt into MPP while using Apple Mail. MPP changes how Klaviyo receives open rate data for your emails by pre-fetching our tracking pixel, and thus causing some Klaviyo analytics to show potentially higher email opens.For your subscribers that have specifically opted into MPP, any email delivered to their device using the Apple Mail app will see open rates affected (e.g., connecting a Gmail account to Apple Mail that has opted into MPP would still fall under affected opens). Anything email open showing as an “Apple Privacy Open” comes from a subscriber using a device with MPP enabled, whether or not they have opened the email. We have no way of distinguishing between a true human open and an automated open when MPP is enabled.

Learn how to track and analyze bot clicks or non-human clicks into your emails via Klaviyo custom reports.

Learn how to build a comprehensive reporting strategy to grow your business and answer any key performance questions that arise over time. Klaviyo’s robust, customizable analytics let you leverage your data to understand business and marketing performance. With our custom report builder you can understand how customers interact with your messaging over time, identify what owned marketing efforts need to be improved upon, and focus on where you should adjust your marketing strategy to grow your business.