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Learn how to track and analyze artificially inflated Apple Mail opens in Klaviyo custom reports.With the release of iOS15, macOS Monterey, iPadOS 15, and WatchOS 8 in September 2021, Apple also released their new feature Mail Privacy Protection (MPP). Apple Mail users can choose to opt into MPP while using Apple Mail. MPP changes how Klaviyo receives open rate data for your emails by pre-fetching our tracking pixel, and thus causing some Klaviyo analytics to show potentially higher email opens.For your subscribers that have specifically opted into MPP, any email delivered to their device using the Apple Mail app will see open rates affected (e.g., connecting a Gmail account to Apple Mail that has opted into MPP would still fall under affected opens). Anything email open showing as an “Apple Privacy Open” comes from a subscriber using a device with MPP enabled, whether or not they have opened the email. We have no way of distinguishing between a true human open and an automated open when MPP is enabled.
Learn how to track and analyze bot clicks or non-human clicks into your emails via Klaviyo custom reports.
Learn how to build a comprehensive reporting strategy to grow your business and answer any key performance questions that arise over time. Klaviyo’s robust, customizable analytics let you leverage your data to understand business and marketing performance. With our custom report builder you can understand how customers interact with your messaging over time, identify what owned marketing efforts need to be improved upon, and focus on where you should adjust your marketing strategy to grow your business.