Getting started with Thanx

You will learn

Learn how to integrate with Thanx, a guest engagement platform for on-brand loyalty focused on access, exclusivity, and personalization.

Integrate Thanx with Klaviyo

To integrate with Thanx:

1. In Klaviyo, select the Integrations tab.
2. Click Explore apps.
3. Search for Thanx and select the card.
4. Click Install.
5. On the next page, enter your Thanx Merchant ID and click Connect.
   
6. Review the permissions and select Allow. You'll be redirected to Klaviyo. 
7. Check the box to sync Thanx email subscribers to a Klaviyo list, and then select a list from the dropdown.
8. Check the box to sync Thanx SMS subscribers to Klaviyo, and select a list from the dropdown. We recommend keeping separate lists for email and SMS subscribers. 
9. When you're done, click Save.
   

You have now successfully integrated Thanx with Klaviyo.

Update your Thanx integration

To update the integration in Klaviyo:

1. Log in to Klaviyo.
2. Select the Integrations tab.
3. Select Thanx.
4. Click the Update button in the banner.
   
5. Review the permissions in Klaviyo and click Allow.
6. Review the permissions and select Allow. You'll be redirected to Klaviyo. 
7. Check the box to sync Thanx email subscribers to a Klaviyo list, and then select a list from the dropdown.
8. Check the box to sync Thanx SMS subscribers to Klaviyo, and select a list from the dropdown. We recommend keeping separate lists for email and SMS subscribers. 
9. When you're done, click Save.

Understand your Thanx data

Klaviyo syncs real time Thanx transaction data via the Placed Order and Earned Reward metrics.

To view your Thanx data:

1. In Klaviyo, click the Analytics dropdown in the left-hand navigation.
2. Select Metrics. Here, you can view all the metrics in your account. 
3. To filter this view to see only Thanx metrics, use the filter selector next to the search bar and select Thanx.
   
4. Click on a metric to view detailed metric info.
   
5. To view your Thanx objects (note: requires the latest version of the integration): Navigate to Content > Objects. Here, you can view all of the objects in your account. The objects with a Thanx icon represent all of the objects synced from your Thanx integration.

Learn more about your Thanx data.

Use Thanx data in segments

You can create segments in Klaviyo that include data from across metrics (Placed Order, Earned Reward) and objects (Reward). 

For example, using objects, you can create a segment of guests who have a reward that expires in the next 7 days:

1. Navigate to Audience > Lists & segments.
2. Click Create New and choose Create new segment.
3. Name your segment and select tags if desired.
4. Select the following definition and filter:
   1. Properties about someone > Reward (Thanx) > has
   2. where > CampaignRedeemableTo > in the next > 7 days
5. Click Create segment.

Use Thanx data in flows

You can use Thanx metrics and objects to trigger flows, or sequences of automated actions. Klaviyo offers multiple pre-built flows using Thanx data. To view these pre-built flows:

1. In Klaviyo, select the Flows tab.
2. Click Create flow.

3. Filter by Thanx to see all Thanx flows.

   
    

You can also create your own flows from scratch. For example, you can send messages to someone immediately when they sign up for your loyalty program.

To create the flow:

1. Click the Flows tab from the left-hand navigation.
2. Click Create flow in the top right.
3. Click Build your own in the top right.
4. Name your flow and select tags if desired.
5. Click Create Flow.
6. In the flow builder, choose Metric as the trigger.
7. From the dropdown, select Placed Order (with the Thanx icon).
   
8. Click Save.
9. Add time delays and email messages relevant to the triggering action.
   
10. Once your content is ready, click Update Action Statuses in the top right of the flow builder to set the flow live.

You can also use your Thanx Reward object to trigger Flows. For example you can send a message to someone 3 days before their Reward is scheduled to expire.

To create the flow:

1. Click the Flows tab from the left-hand navigation.
2. Click Create flow in the top right.
3. Click Build your own in the top right.
4. Name your flow and select tags if desired.
5. Click Create Flow.
6. In the flow builder, navigate to All triggers > Date property.
7. From the dropdown, select Reward: CampaignRedeemableTo from your Thanx integration.
   
8. Set the amount of time before the expiration date you want to send your message (e.g. 3 days) and the time of day you would like to deliver the message. Click Next. 
9. Click Save.
10. Add time delays and email messages relevant to the triggering action.
    
11. Once your content is ready, click Review and turn on in the top right of the flow builder to set the flow live.

Outcome

You've now integrated Thanx with Klaviyo, learned about Thanx data in Klaviyo, and used Thanx data in flows.

Additional resources

• How to manage and distribute Thanx rewards via Klaviyo.
• Take our course on enhancing restaurant guest relationships.
• Learn more about Klaviyo-built integrations.
• Learn how often integrations sync data.