Getting started with Thanx

You will learn

Learn how to integrate with Thanx, a guest engagement platform for on-brand loyalty focused on access, exclusivity, and personalization.

Integrate Thanx with Klaviyo

To integrate with Thanx:

1. In Klaviyo, select the Integrations tab.
2. Click Explore apps.
3. Search for Thanx and select the card.
4. Click Install.
5. On the next page, enter your Thanx Merchant ID and click Connect.
   

6. Review the permissions and select Allow. You'll be redirected to Klaviyo.
7. If you want to sync email subscribers, check the box to sync Thanx email subscribers to a Klaviyo list, and then select a list from the dropdown.
8. If you want to sync SMS subscribers, set up text messaging in Klaviyo first. Then check the box to sync Thanx SMS subscribers to Klaviyo and select a list from the dropdown. We recommend keeping separate lists for email and SMS subscribers.
9. When you're done, click Save.
   

You have now successfully integrated Thanx with Klaviyo.

Update your Thanx integration

If an update banner appears for Thanx, follow these steps to grant the permissions needed for the latest integration features:

1. Log in to Klaviyo.
2. Select the Integrations tab.
3. Select Thanx.
4. Click the Update Thanx button in the banner.
   

5. Review the permissions in Klaviyo and click Allow. You'll return to the Integrations page. Your existing subscriber sync settings are preserved.

To change your subscriber sync settings after updating, select Thanx from Integrations again, then:

1. To sync email subscribers, check the box to sync Thanx email subscribers to a Klaviyo list, and then select a list from the dropdown.
2. To sync SMS subscribers, set up text messaging in Klaviyo first. Then check the box to sync Thanx SMS subscribers to Klaviyo and select a list from the dropdown. We recommend keeping separate lists for email and SMS subscribers.
3. When you're done, click Save.

Understand your Thanx data

Klaviyo syncs Thanx Placed Order and Earned Reward events in real time, starting when you integrate.

Historical guest data syncs when you integrate, and guest profiles are then updated every 30 minutes.

To view your Thanx data:

1. In Klaviyo, click the Analytics dropdown in the left-hand navigation.
2. Select Metrics. Here, you can view all the metrics in your account.
3. To filter this view to see only Thanx metrics, use the filter selector next to the search bar and select Thanx.
   

4. Click on a metric to view detailed metric info.
   

5. To view your Thanx objects (requires the latest version of the integration), navigate to Content > Objects. Here, you can view all of the objects in your account. The objects with a Thanx icon represent all of the objects synced from your Thanx integration.

Learn more about your Thanx data.

Use Thanx data in segments

You can create segments in Klaviyo that include data from across metrics (Placed Order, Earned Reward) and objects (Reward).

For example, using objects, you can create a segment of guests with a reward whose campaign redemption period ends in the next 7 days:

1. Navigate to Audience > Lists & segments.
2. Click Create and choose Segment.
3. Name your segment and select tags if desired. If these fields appear in a setup panel, click Create segment to open the definition builder.
4. Select the following definition and filter:
   1. Properties about someone > Reward (Thanx) > has
   2. where > CampaignRedeemableTo > in the next > 7 days
5. Click Create segment.

Use Thanx data in flows

You can use Thanx metrics and objects to trigger flows, or sequences of automated actions. Klaviyo offers multiple pre-built flows using Thanx data. To view these pre-built flows:

1. In Klaviyo, select the Flows tab.
2. Click Create flow.
3. Filter by Thanx to see all Thanx flows.

You can also create your own flows from scratch. For example, you can send follow-up messages after someone places an order through Thanx.

To create the flow:

1. Click the Flows tab from the left-hand navigation.
2. Click Create flow in the top right.
3. Click Build your own in the top right.
4. Name your flow and select tags if desired.
5. Select Create manually, or Create flow if that is the option shown.
6. In the flow builder, select All triggers > Metric.
7. Select Placed Order with the Thanx icon.

8. Click Save.
9. Add time delays and email messages relevant to the triggering action.
   

10. Once your content is ready, click Review and turn on in the top right of the flow builder. Review any alerts, select Live as the flow status, and click Save.

You can also use your Thanx Reward object to trigger flows. For example, you can send a message 3 days before the campaign redemption period ends. This example uses CampaignRedeemableTo. To use an individual reward's expiration date instead, select ExpiringAt when it is populated.

To create the flow:

1. Click the Flows tab from the left-hand navigation.
2. Click Create flow in the top right.
3. Click Build your own in the top right.
4. Name your flow and select tags if desired.
5. Select Create manually, or Create flow if that is the option shown.
6. In the flow builder, navigate to All triggers > Date property.
7. From the dropdown, select Reward: CampaignRedeemableTo from your Thanx integration.
   

8. Select Before the date property value, enter 3, and choose Days. Choose the time of day and timezone for the flow to start, then click Next.
9. Click Save.
10. Add your reminder email at the start of the flow to send it 3 days before the selected date. Add time delays before any follow-up messages.

11. Once your content is ready, click Review and turn on in the top right of the flow builder. Review any alerts, select Live as the flow status, and click Save.

Outcome

You've now integrated Thanx with Klaviyo, learned about Thanx data in Klaviyo, and used Thanx data in flows.

Additional resources