Thanx data reference

You will learn

Learn what data syncs from Thanx to Klaviyo and where to view it. This includes information related to placed orders, rewards, and customer profiles.

If you have not already, read our guide on getting started with Thanx for instructions on integrating before continuing with this article.

How to view your data

To view your Thanx data:

1. Click the Analytics dropdown in the left-hand navigation sidebar.
2. Select Metrics. Here, you can view all of the metrics in your account. Open the Integration filter and select Thanx to view your Thanx metrics.
   

3. Click on a metric to view detailed metric info.
   

Synced metrics

Placed Order

This event occurs when a customer places an order through your Thanx loyalty program. You can filter and target Placed Order events based on the following criteria:

• Purchase ID
  Unique identifier for the purchase
• Merchant ID
  Unique identifier for the merchant
• Order ID
  The ID for the order
• Order Provider
  The system that accepted the order
• Merchant Name
  Name of the merchant
• Location ID
  Unique identifier for location of purchase
• Location Name
  Name of the location where the purchase was made
• Location
  Additional information about the location including location ID and address
• Items
  Details about what was purchased

Earned Reward

This event occurs when a reward has been issued to a customer through your Thanx loyalty program by a Thanx campaign created in Klaviyo. You can filter and target Earned Reward events based on the following criteria:

• Reward ID
  ID of the Thanx Reward.
• Status
  Reward state (e.g., active, pending, delivered)
• Reward Template ID
  ID of the Thanx Reward Template that was issued.
• Reward Template Name
  Name of the Thanx Reward Template that was issued.
• Reward Template Type
  Reward template type in Thanx.
• Reward Template Subtype
  Reward template subtype in Thanx.
• Reward Template Redemption Venue
  Where the Thanx reward can be redeemed.
• Campaign ID
  ID of the Thanx Campaign that issued the reward.
• Campaign Name
  Name of the Thanx Campaign that issued the Reward.
• Campaign Variant Name
  Name of the Thanx Variant used for issuance.
• Campaign Redeemable From
  Reward redemption start date.
• Campaign Redeemable To
  Reward redemption end date.
• Campaign Start At
  Campaign start date.
• Campaign End At
  Campaign end date.
• Expiring At
  The reward expiration date, if applicable.

Synced objects

Reward

Reward objects require the latest version of the Thanx integration. For update instructions, see Update your Thanx integration.

This object will be synced when a reward has been issued to a customer through your Thanx loyalty program by a Thanx campaign created in Klaviyo. For more information on how to use Objects in Klaviyo, explore these articles.

To view your Thanx Reward objects, go to Content > Objects. Objects synced from Thanx have the Thanx icon.

You can filter and target Reward objects based on the following criteria:

• RewardID
  ID of the Thanx Reward.
• Status
  Reward state (e.g., active, pending, delivered)
• ExpiringAt
  The reward expiration date, if applicable.
• CampaignID
  ID of the Thanx Campaign that issued the reward.
• CampaignName
  Name of the Thanx Campaign that issued the Reward.
• CampaignStartAt
  Campaign start date.
• CampaignEndAt
  Campaign end date.
• CampaignRedeemableFrom
  Reward redemption start date.
• CampaignRedeemableTo
  Reward redemption end date.
• CampaignVariantName
  Name of the Thanx Variant used for issuance.
• RewardTemplateID
  ID of the Thanx Reward Template that was issued.
• RewardTemplateName
  Name of the Thanx Reward Template that was issued.
• RewardTemplateType
  Reward template type in Thanx.
• RewardTemplateSubtype
  Reward template subtype in Thanx.
• RewardTemplateRedemptionVenue
  Where the Thanx reward can be redeemed.
• RewardTemplateDescription
  Description of the Thanx Reward Template that was issued.
• RewardTemplateFinePrint
  Terms and conditions of the Thanx Reward Template that was issued.
• RewardTemplateDiscountItemName
  Name of the item available via the Thanx Reward Template that was issued.
• RewardTemplateDiscountMaxValue
  Maximum value available via the Thanx Reward Template that was issued.
• RewardTemplateImageSmall
  URL for the small image that is associated with the Thanx Reward Template.
• RewardTemplateImageLarge
  URL for the large image that is associated with the Thanx Reward Template.

Synced guest data

In addition to syncing metrics from Thanx, Klaviyo creates or updates customer profiles. Depending on the data available in Thanx and your subscriber sync settings, profiles can include:

• First name
• Last name
• Email address
• Phone number
• ZIP or postal code
• Email consent for customers subscribed to email marketing in Thanx, when you enable email subscriber syncing and select a list in the Thanx integration settings
• SMS consent, when you enable SMS subscriber syncing and select a list in the Thanx integration settings
• Thanx Loyalty Tier
• Thanx Loyalty Points Balance
• Thanx Loyalty Start Date
• Thanx Birthday
• Thanx Birthday Year
• Thanx Birthday Month
• Thanx Birthday Day

Sync frequency

The Thanx Reward object, Placed Order event, and Earned Reward event sync in real time in an ongoing sync starting from the time you integrate.

Historic guest data syncs upon integration, and then periodically every 30 minutes.

Email consent syncs with guest data. SMS consent syncs in real time when Thanx sends a new SMS subscription.