Getting started with Boulevard

Learn how to integrate with Boulevard, a tool that assists salon and spa brands with booking, scheduling, marketing, payments, reporting, and more.

Before you begin

Before you begin, confirm that you have access to the Boulevard API. This integration relies on Boulevard Webhooks and APIs, which require a subscription to the Boulevard API package. If you are unsure if you have this package, contact your Boulevard CSM to confirm.

Integrate Boulevard with Klaviyo

To integrate Boulevard with Klaviyo:

1. In the Boulevard console, navigate to Manage Business > App & Integration.
2. Scroll to Custom Apps and click Install.
3. Enter the Klaviyo application ID:

   0d2168f5-934c-4586-85b0-03ef0f5c54be

4. In Klaviyo, select the Integrations tab.
5. Click Add integrations, then search for Boulevard and select the card.
6. On the next page, click Install. 
7. Enter your Boulevard Business ID and click Connect.
   
8. Review the permissions and click Allow.
9. On the next page, check the box to Sync your Boulevard email subscribers to Klaviyo.
• Select a Klaviyo list from the dropdown for these subscribers.
10. Check the box to Sync your Boulevard SMS subscribers to Klaviyo.
• Select a Klaviyo list from the dropdown for these subscribers. We recommend keeping separate lists for email and SMS. 
11. When you’re done, click Save. 

You’ve now integrated Boulevard with Klaviyo.

Understand your Boulevard data

Klaviyo syncs many different events from Boulevard related to appointments and membership. When you integrate, we sync all historic data stored in Boulevard and then sync ongoing data in real time. 

To view your Boulevard data in Klaviyo:

1. Click the Analytics dropdown in the left-hand navigation sidebar.
2. Select Metrics. Here, you can view all of the metrics in your account. The metrics with a Boulevard icon represent all of the metrics synced from your Boulevard integration. 
3. Filter this view to see only Boulevard metrics by using the filter selector next to the search bar.
   

Learn more about your Boulevard data.

Segment customers using Boulevard data

You can use Boulevard’s metrics to segment customers and target them with a campaign. For example, you can create a segment of everyone who has completed an appointment in the last 30 days and send a campaign to that segment.

To create the example segment shown above:

1. Click the Audience dropdown in the left-hand navigation sidebar.
2. Click Lists & Segments.
3. Click Create List / Segment in the top right.
4. Select Segment.
5. Name your segment and select tags if desired.
6. Under Definition, select What someone has done (or not done) > Completed Appointments > at least once > in the last > 30 > days. If you have multiple integrations, make sure to choose the Completed Appointments metric with the Boulevard logo.
7. Click Create Segment.

For this example, if you’d like to make sure the segment only includes people who completed an appointment for the first time:

1. Click AND to add a new exclusive condition.
2. Add the condition What someone has done (or not done) > Completed Appointments > equals > 1 > over all time. This will exclude anyone who has completed an appointment more than once.

Use Boulevard data in flows

You can use Boulevard metrics to trigger flows. For example, use the Completed Appointments metric to trigger a flow to send messages to someone immediately when they complete an appointment.

To create a flow using Boulevard metrics:

1. Navigate to the Flows tab from the left-hand navigation sidebar.
2. Click Create flow in the top right.
3. Click Create from scratch in the top right.
4. Name your flow and select tags if desired.
5. Click Create Flow.
6. In the flow builder, choose Metric as the trigger.
7. From the dropdown, select a Boulevard metric, such as Completed Appointments, indicated by the Boulevard icon.
   
8. Click Done.
9. Add a message relevant to the triggering action, such as a thank you message.
   
10. Once your content is ready, click Update Action Statuses in the top right of the flow builder to set the flow live.

Outcome

You've now integrated Boulevard with Klaviyo and learned about Boulevard data in Klaviyo, segmenting customers using Boulevard data, and using Boulevard data in flows.

Additional resources

• Learn more about Klaviyo-built integrations.
• Learn how often integrations sync data.