Boulevard data reference

You will learn

You will learn

Learn about the data that is synced when you integrate Boulevard with your Klaviyo account. When you integrate, we sync all historic data stored in Boulevard and then sync ongoing data in real time. 

How to view your data

How to view your data

To view your Boulevard data:

1. Click the Analytics dropdown in the left-hand navigation sidebar.
2.  Select Metrics. Here, you can view all of the metrics in your account. The metrics with a Boulevard icon represent all of the metrics synced from your Boulevard integration. 
3. Filter this view to see only Boulevard metrics by using the filter selector next to the search bar.
   

Appointment metrics

Appointment metrics

Booked Appointments

Booked Appointments

This event is tracked when a client books a new appointment.

• Staff Names
  The list of staff members associated with the appointment.

• Service Names
  The list of services associated with the appointment.

• Start At
  The start date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• End At
  The end date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• Order ID
  The ID of the purchase associated with the appointment.

• Location Name
  The name of the location associated with the appointment.

• Location ID
  The ID associated with the location.

• Duration
  The duration of the appointment in minutes.

• Booked By
  Who booked the appointment, e.g., Client.

Canceled Appointments

Canceled Appointments

This event is tracked when a client cancels their appointment.

• Staff Names
  The list of staff members associated with the appointment.

• Service Names
  The list of services associated with the appointment.

• Start At
  The start date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• End At
  The end date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• Order ID
  The ID of the purchase associated with the appointment.

• Location Name
  The name of the location associated with the appointment.

• Location ID
  The ID associated with the location.

• Duration
  The duration of the appointment in minutes.

• Booked By
  Who booked the appointment, e.g., Client.

Arrived for Appointments

Arrived for Appointments

This event is tracked when a client checks in for their appointment.

• Staff Names
  The list of staff members associated with the appointment.

• Service Names
  The list of services associated with the appointment.

• Start At
  The start date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• End At
  The end date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• Order ID
  The ID of the purchase associated with the appointment.

• Location Name
  The name of the location associated with the appointment.

• Location ID
  The ID associated with the location.

• Duration
  The duration of the appointment in minutes.

• Booked By
  Who booked the appointment, e.g., Client.

Completed Appointments

Completed Appointments

This event is tracked when a client completes a specific appointment.

• Staff Names
  The list of staff members associated with the appointment.

• Service Names
  The list of services associated with the appointment.

• Start At
  The start date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• End At
  The end date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• Order ID
  The ID of the purchase associated with the appointment.

• Location Name
  The name of the location associated with the appointment.

• Location ID
  The ID associated with the location.

• Duration
  The duration of the appointment in minutes.

• Booked By
  Who booked the appointment, e.g., Client.

Confirmed Appointments

Confirmed Appointments

This event is tracked when a client confirms their appointment.

• Staff Names
  The list of staff members associated with the appointment.

• Service Names
  The list of services associated with the appointment.

• Start At
  The start date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• End At
  The end date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• Order ID
  The ID of the purchase associated with the appointment.

• Location Name
  The name of the location associated with the appointment.

• Location ID
  The ID associated with the location.

• Duration
  The duration of the appointment in minutes.

• Booked By
  Who booked the appointment, e.g., Client.

Rescheduled Appointments

Rescheduled Appointments

This event is tracked when a client reschedules their appointments.

• Staff Names
  The list of staff members associated with the appointments.

• Service Names
  The list of services associated with the appointments.

• Start At
  The start date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• End At
  The end date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• Order ID
  The ID of the purchase associated with the appointments.

• Location Name
  The name of the location associated with the appointments.

• Location ID
  The ID associated with the location.

• Duration
  The duration of the appointments in minutes.

• Booked By
  Who booked the appointment, e.g., Client.

Membership metrics

Membership metrics

Activated Membership

Activated Membership

This event is tracked when a client activates a membership.

• Start On
  The date the membership goes into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• End On
  The date the membership expires into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• Cancel On
  The timestamp of the date the membership is scheduled to be canceled (if applicable) in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• Status
  The status of the client’s membership in Boulevard.

• Location Name
  The name of the location associated with the membership.

• Location ID
  The ID of the location associated with the membership.

• Price
  The total cost of the membership.

• Membership Names
  The list of the names of the membership plans activated.

• Vouchers
  The list of any vouchers the client redeemed with their membership.

Canceled Membership

Canceled Membership

This event is tracked when a client cancels a membership.

• Start On
  The date the membership goes into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• End On
  The date the membership expires into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• Cancel On
  The timestamp of the date the membership is scheduled to be canceled (if applicable) in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• Status
  The status of the client’s membership in Boulevard.

• Location Name
  The name of the location associated with the membership.

• Location ID
  The ID of the location associated with the membership.

• Price
  The total cost of the membership.

• Membership Names
  The list of the names of members associated with the membership.

• Vouchers
  The list of any vouchers the client redeemed with their membership.

Reactivated Membership

Reactivated Membership

This event is tracked when a client reactivates a membership that was canceled.

• Start On
  The date the membership goes into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• End On
  The date the membership expires into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• Cancel On
  The timestamp of the date the membership is scheduled to be canceled (if applicable) in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• Status
  The status of the client’s membership in Boulevard.

• Location Name
  The name of the location associated with the membership.

• Location ID
  The ID of the location associated with the membership.

• Price
  The total cost of the membership.

• Membership Names
  The list of the names of members associated with the membership.

• Vouchers
  The list of any vouchers the client redeemed with their membership.

Paused Membership

Paused Membership

This event is tracked when a client pauses a membership to be reactivated at a later time.

• Start On
  The date the membership goes into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• End On
  The date the membership expires into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• Cancel On
  The timestamp of the date the membership is scheduled to be canceled (if applicable) in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• Status
  The status of the client’s membership in Boulevard.

• Location Name
  The name of the location associated with the membership.

• Location ID
  The ID of the location associated with the membership.

• Price
  The total cost of the membership.

• Membership Names
  The list of the names of members associated with the membership.

• Vouchers
  The list of any vouchers the client redeemed with their membership.

Unpaused Membership

Unpaused Membership

This event is tracked when a client unpauses a membership.

• Start On
  The date the membership goes into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• End On
  The date the membership expires into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• Cancel On
  The timestamp of the date the membership is scheduled to be canceled (if applicable) in UTC format, i.e., YYYY-MM-DDThh:mmTZD.

• Status
  The status of the client’s membership in Boulevard.

• Location Name
  The name of the location associated with the membership.

• Location ID
  The ID of the location associated with the membership.

• Price
  The total cost of the membership.

• Membership Names
  The list of the names of members associated with the membership.

• Vouchers
  The list of any vouchers the client redeemed with their membership.

Other metrics

Other metrics

Placed Order

Placed Order

This event is tracked when a client places an order through Boulevard and the payment is complete. Orders can include retail products, gift cards, or services.

• Applied Vouchers
  The list of any vouchers applied to the purchase.

• Closed By
  The name of the staff member who closed the purchase.

• Order ID
  The order ID associated with the purchase.

• Location Name
  The name of the location associated with the order.

• Location ID
  The ID of the location associated with the order.

• Order Number
  The unique number associated with the order.

• Summary
  The list of payment details including discounts, gratuity, subtotal, and total.

• Line Groups
  The list of items associated with the order.

• Note
  The list of any notes associated with the order.

• Refunds
  The list of any items that were refunded.

• Total
  The total value of the order.

Synced client data

Synced client data

Klaviyo creates or updates profiles for every client with Email, First and Last Name, Phone Number, and will set a custom profile properties of:

• Appointment Count
  Total count of appointments.

• Boulevard ID
  ID assigned to the client in Boulevard.

• Email Marketing
  Whether or not a client has opted-in to receive marketing emails. (true/false)

• SMS Marketing
  Whether or not a client has opted-in to receive marketing SMS. (true/false)

• Push Marketing
  Whether or not a client can receive marketing push notifications. (true/false)

• Email Reminder
  Whether or not a client can receive transactional emails. (true/false)

• SMS Reminder
  Whether or not a client can receive transactional SMS. (true/false)

• Push Reminder
  Whether or not a client can receive transactional push notifications. (true/false)

• Boulevard Tags
  Any tags assigned to the client in Boulevard.

• Birthday
  The client’s date of birth.

• Primary Location Name
  The client’s primary location for receiving services.

• Primary Location ID
  The ID of the client’s primary location.

Klaviyo also syncs email and SMS consent from Boulevard to Klaviyo profiles. 

Additional resources

Additional resources

Getting started with Boulevard