Boulevard data reference

You will learn

Learn about the data that is synced when you integrate Boulevard with your Klaviyo account. When you integrate, Klaviyo imports historical client, appointment, membership, and order data and then syncs ongoing data in real time.

How to view your data

To view your Boulevard data:

1. Click the Analytics dropdown in the left-hand navigation sidebar.
2. Select Metrics. Here, you can view all of the metrics in your account. The metrics with a Boulevard icon represent all of the metrics synced from your Boulevard integration.
3. Select Boulevard from the Integration filter next to the search bar to see only Boulevard metrics.

Appointment metrics

Historical appointment data includes Booked Appointments for imported appointments, plus Completed Appointments, Cancelled Appointments, Arrived for Appointments, or Confirmed Appointments based on the appointment’s status when imported. Rescheduled Appointments events are not included in the historical import; they sync as new activity after you integrate.

The appointment metrics below also include these properties:

• Appointment Services
  Details for each service in the appointment, including its name, duration, price, staff member, description, and category.
• Service Count
  The number of services in the appointment.
• Service Categories
  The categories of services in the appointment.
• Pending Forms
  The number of pending forms for the appointment.
• Appointment URL
  The link to manage the appointment.
• Notes
  Notes associated with the appointment.

Booked Appointments

This event is tracked when a client books a new appointment.

• Staff Names
  The list of staff members associated with the appointment.
• Service Names
  The list of services associated with the appointment.
• Start At
  The start date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T05:50:00-08:00.
• End At
  The end date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T06:20:00-08:00.
• Appointment ID
  The ID of the appointment in Boulevard.
• Location Name
  The name of the location associated with the appointment.
• Location ID
  The ID associated with the location.
• Duration
  The duration of the appointment in minutes.
• Booked By
  Who booked the appointment, e.g., Client.

Cancelled Appointments

This event is tracked when a client cancels their appointment.

• Staff Names
  The list of staff members associated with the appointment.
• Service Names
  The list of services associated with the appointment.
• Start At
  The start date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T05:50:00-08:00.
• End At
  The end date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T06:20:00-08:00.
• Appointment ID
  The ID of the appointment in Boulevard.
• Location Name
  The name of the location associated with the appointment.
• Location ID
  The ID associated with the location.
• Duration
  The duration of the appointment in minutes.
• Booked By
  Who booked the appointment, e.g., Client.
• Cancellation Reason
  The reason the appointment was canceled.
• Cancellation Notes
  Notes associated with the cancellation.

Arrived for Appointments

This event is tracked when a client checks in for their appointment.

• Staff Names
  The list of staff members associated with the appointment.
• Service Names
  The list of services associated with the appointment.
• Start At
  The start date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T05:50:00-08:00.
• End At
  The end date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T06:20:00-08:00.
• Appointment ID
  The ID of the appointment in Boulevard.
• Location Name
  The name of the location associated with the appointment.
• Location ID
  The ID associated with the location.
• Duration
  The duration of the appointment in minutes.
• Booked By
  Who booked the appointment, e.g., Client.

Completed Appointments

This event is tracked when a client completes a specific appointment.

• Staff Names
  The list of staff members associated with the appointment.
• Service Names
  The list of services associated with the appointment.
• Start At
  The start date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T05:50:00-08:00.
• End At
  The end date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T06:20:00-08:00.
• Appointment ID
  The ID of the appointment in Boulevard.
• Location Name
  The name of the location associated with the appointment.
• Location ID
  The ID associated with the location.
• Duration
  The duration of the appointment in minutes.
• Booked By
  Who booked the appointment, e.g., Client.

Confirmed Appointments

This event is tracked when a client confirms their appointment.

• Staff Names
  The list of staff members associated with the appointment.
• Service Names
  The list of services associated with the appointment.
• Start At
  The start date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T05:50:00-08:00.
• End At
  The end date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T06:20:00-08:00.
• Appointment ID
  The ID of the appointment in Boulevard.
• Location Name
  The name of the location associated with the appointment.
• Location ID
  The ID associated with the location.
• Duration
  The duration of the appointment in minutes.
• Booked By
  Who booked the appointment, e.g., Client.

Rescheduled Appointments

This event is tracked when a client reschedules their appointment.

• Staff Names
  The list of staff members associated with the appointment.
• Service Names
  The list of services associated with the appointment.
• Start At
  The start date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T05:50:00-08:00.
• End At
  The end date and time of the appointment in ISO 8601 format, including the time zone offset, e.g., 2023-02-06T06:20:00-08:00.
• Appointment ID
  The ID of the appointment in Boulevard.
• Location Name
  The name of the location associated with the appointment.
• Location ID
  The ID associated with the location.
• Duration
  The duration of the appointment in minutes.
• Booked By
  Who booked the appointment, e.g., Client.

Membership metrics

Historical membership data includes Activated Membership and, for canceled memberships, Cancelled Membership events. Other membership events sync as new activity after you integrate.

All membership events include Membership ID (the membership’s ID), Interval (its duration, such as P1M for 1 month), and Term Number (the current membership term), in addition to the properties listed below.

Activated Membership

This event is tracked when a client activates a membership.

• Start On
  The date the membership goes into effect in YYYY-MM-DD format.
• End On
  The date the membership expires in YYYY-MM-DD format.
• Cancel On
  The date the membership is scheduled to be canceled (if applicable) in YYYY-MM-DD format.
• Status
  The status of the client’s membership in Boulevard.
• Location Name
  The name of the location associated with the membership.
• Location ID
  The ID of the location associated with the membership.
• Unit Price
  The unit price of the membership.
• Membership Name
  The name of the membership.
• Vouchers
  The vouchers included with the membership, including their quantities and associated services.

Cancelled Membership

This event is tracked when a client cancels a membership.

• Start On
  The date the membership goes into effect in YYYY-MM-DD format.
• End On
  The date the membership expires in YYYY-MM-DD format.
• Cancel On
  The date the membership is scheduled to be canceled (if applicable) in YYYY-MM-DD format.
• Status
  The status of the client’s membership in Boulevard.
• Location Name
  The name of the location associated with the membership.
• Location ID
  The ID of the location associated with the membership.
• Unit Price
  The unit price of the membership.
• Membership Name
  The name of the membership.
• Vouchers
  The vouchers included with the membership, including their quantities and associated services.

Reactivated Membership

This event is tracked when a client reactivates a membership that was canceled.

• Start On
  The date the membership goes into effect in YYYY-MM-DD format.
• End On
  The date the membership expires in YYYY-MM-DD format.
• Cancel On
  The date the membership is scheduled to be canceled (if applicable) in YYYY-MM-DD format.
• Status
  The status of the client’s membership in Boulevard.
• Location Name
  The name of the location associated with the membership.
• Location ID
  The ID of the location associated with the membership.
• Unit Price
  The unit price of the membership.
• Membership Name
  The name of the membership.
• Vouchers
  The vouchers included with the membership, including their quantities and associated services.

Renewed Membership

This event is tracked when a client’s membership renewal is successfully processed.

• Start On
  The date the membership goes into effect in YYYY-MM-DD format.
• End On
  The date the membership expires in YYYY-MM-DD format.
• Cancel On
  The date the membership is scheduled to be canceled (if applicable) in YYYY-MM-DD format.
• Status
  The status of the client’s membership in Boulevard.
• Location Name
  The name of the location associated with the membership.
• Location ID
  The ID of the location associated with the membership.
• Membership Name
  The name of the membership.
• Membership ID
  The ID of the membership.
• Interval
  The duration of the membership interval, e.g., P1M for 1 month.
• Vouchers
  The vouchers included with the membership, including their quantities and associated services.
• Unit Price
  The unit price of the membership.
• Term Number
  The current term number of the membership.

Failed Membership Renewal

This event is tracked when a client’s membership renewal fails.

• Start On
  The date the membership goes into effect in YYYY-MM-DD format.
• End On
  The date the membership expires in YYYY-MM-DD format.
• Cancel On
  The date the membership is scheduled to be canceled (if applicable) in YYYY-MM-DD format.
• Status
  The status of the client’s membership in Boulevard.
• Location Name
  The name of the location associated with the membership.
• Location ID
  The ID of the location associated with the membership.
• Membership Name
  The name of the membership.
• Membership ID
  The ID of the membership.
• Interval
  The duration of the membership interval, e.g., P1M for 1 month.
• Vouchers
  The vouchers included with the membership, including their quantities and associated services.
• Unit Price
  The unit price of the membership.
• Term Number
  The current term number of the membership.

Paused Membership

This event is tracked when a client pauses a membership to be reactivated at a later time.

• Start On
  The date the membership goes into effect in YYYY-MM-DD format.
• End On
  The date the membership expires in YYYY-MM-DD format.
• Cancel On
  The date the membership is scheduled to be canceled (if applicable) in YYYY-MM-DD format.
• Status
  The status of the client’s membership in Boulevard.
• Location Name
  The name of the location associated with the membership.
• Location ID
  The ID of the location associated with the membership.
• Unit Price
  The unit price of the membership.
• Membership Name
  The name of the membership.
• Vouchers
  The vouchers included with the membership, including their quantities and associated services.

Unpaused Membership

This event is tracked when a client unpauses a membership.

• Start On
  The date the membership goes into effect in YYYY-MM-DD format.
• End On
  The date the membership expires in YYYY-MM-DD format.
• Cancel On
  The date the membership is scheduled to be canceled (if applicable) in YYYY-MM-DD format.
• Status
  The status of the client’s membership in Boulevard.
• Location Name
  The name of the location associated with the membership.
• Location ID
  The ID of the location associated with the membership.
• Unit Price
  The unit price of the membership.
• Membership Name
  The name of the membership.
• Vouchers
  The vouchers included with the membership, including their quantities and associated services.

Other metrics

Placed Order

This event is tracked when a client places an order through Boulevard and the payment is complete. Orders can include retail products, gift cards, or services.

• Applied Vouchers
  The list of any vouchers applied to the purchase.
• Closed By
  The name of the staff member who closed the purchase.
• Order ID
  The order ID associated with the purchase.
• Location Name
  The name of the location associated with the order.
• Location ID
  The ID of the location associated with the order.
• Order Number
  The unique number associated with the order.
• Summary
  The list of payment details including discounts, gratuity, subtotal, and total.
• Retail Items
  Details of retail products in the order, including product ID, SKU, name, quantity, price, discounts, categories, brand, and seller.
• Service Items
  Details of services in the order, including service ID, name, quantity, price, discounts, and categories.
• Gift Cards
  Details of gift cards in the order, including gift card code, ID, quantity, price, and discounts.
• Gratuity
  Details of gratuity line items in the order.
• Account Credit
  Details of account credit line items in the order.
• Other Items
  Details of other order items, including their type, quantity, price, and discounts.
• Item Names
  The names of retail products in the order.
• Item Count
  The number of retail product line items in the order.
• Item Categories
  The categories of retail products in the order.
• Service Count
  The number of service line items in the order.
• Service Names
  The names of services in the order.
• Service Categories
  The categories of services in the order.
• Note
  The note associated with the order.
• Refunds
  Details of refunds associated with the order, including the reason, status, and refund totals.

The event value is the order’s current total.

Synced client data

Klaviyo creates or updates profiles for clients with a valid email address or phone number. It syncs their email address, first and last name, phone number, and the following custom profile properties when available:

• Active
  Whether the client is active internally in Boulevard.
• Appointment Count
  The total number of appointments that this client has booked (excluding cancelled appointments).
• Boulevard ID
  ID assigned to the client in Boulevard.
• Email Marketing
  Whether the client has opted in to marketing emails in Boulevard (true/false).
• SMS Marketing
  Whether the client has opted in to marketing SMS in Boulevard (true/false).
• Push Marketing
  Whether the client has enabled marketing push notifications in Boulevard (true/false).
• Email Reminder
  Whether the client has enabled email reminders in Boulevard (true/false).
• SMS Reminder
  Whether the client has enabled SMS reminders in Boulevard (true/false).
• Push Reminder
  Whether the client has enabled push reminders in Boulevard (true/false).
• Boulevard Tags
  Any tags assigned to the client in Boulevard.
• Boulevard Notes
  Notes that are available for the client in Boulevard.
• Birthday
  The client’s date of birth.
• Primary Location Name
  The client’s primary location for receiving services.
• Primary Location ID
  The ID of the client’s primary location.

Klaviyo syncs email and SMS marketing consent when you turn on subscriber syncing for the channel and select a Klaviyo list in your Boulevard integration settings. For setup instructions, see Getting started with Boulevard.

Only clients whose marketing preference is true for that channel are submitted for subscription. A false value does not unsubscribe the profile in Klaviyo. Check the profile’s consent status in Klaviyo before sending marketing messages.

Additional resources