Troubleshooting empty cards on analytics or overview dashboards
You will learn
Learn how to troubleshoot and fix empty cards that are appearing in your analytics dashboard (also referred to as the overview dashboard).
Troubleshooting empty cards
If you do not have data in specific cards, you will see an empty card, as shown below.
- Click Time period at the top of the dashboard, choose a longer date range that includes the activity you want to view, and click Apply.
- If you expected conversion data, check the Conversion metric dropdown at the top of the dashboard. Select a different metric if the current selection does not match the event you want to measure.

For SMS, campaign, flow, and deliverability performance cards, also check whether any messages were sent during the selected time period. Changing the conversion metric will not resolve missing send data.
If you see a card that notes “Something is wrong,” there may have been a brief issue processing your data. Click Retry on the card to load its latest data. Alternatively, manually refresh all cards by opening the dashboard's 3-dot menu in the upper right and selecting Refresh Data.
Additional resources
- Getting started with reporting
Learn about the different robust Klaviyo reporting tools available in your account. Klaviyo is built to help your business grow and strengthen your relationships with your audience by putting data to work. Segmentation and automation tools allow you to personalize and target your communication efforts across channels to boost engagement and drive business growth. However, in order to understand how well your business strategies and marketing efforts are working, you need proper reporting to measure and analyze performance trends over time.
- Getting started with analytics or overview dashboards
Learn how to use analytics dashboards (also referred to as overview dashboards) and understand how each data card can measure performance. Once you send messages from Klaviyo, this dashboard is a place to visualize the data points and trends that matter most to your business.
- How to build an analytics or overview dashboard
Learn how to build a dashboard to visualize all email, SMS, flow, and deliverability trends, and understand the health of your business. Dashboards (also referred to as overview dashboards) provide an all-encompassing, customizable report detailing your success across each marketing channel.