You will learn
Learn what data is synced from Shopware 6 to Klaviyo, how to view this data, and what properties Shopware events contain.
Before you begin
Read our article on getting started with Shopware for step-by-step instructions on how to integrate your store before continuing with this article.
How to view your data
To view the data synced from Shopware to Klaviyo:
- In your Klaviyo account, click Analytics in the left navigation.
- Select Metrics.
- Filter the list of metrics by API. Since the Shopware integration was not built directly by Klaviyo, events will sync with the API label and have a gear icon. Filtering by API will also show any custom metrics you’ve synced via API.
- Click on an individual metric, such as Placed Order, to see a chart of activity over time. You can also view an Activity Feed, Cohorts, Best People, and Activity Map by selecting a tab along the top for an individual metric.
- Click Activity Feed, and click on the timestamp of an individual event. Here, you can view the properties associated with that event.
Data synced from Shopware
The following types of data are synced from Shopware to Klaviyo, if you configured them within your integration settings:
- Email subscribers (subscribed via a Shopware or Klaviyo form)
- Product catalog (if you set up a custom catalog feed sync)
- Onsite events
- Active on Site
- Viewed Product/Recently Viewed Items
- Started Checkout
- Transactional events
- Added to Cart
- Placed Order
- Ordered Product
- Fulfilled Order
- Cancelled Order
- Refunded Order
- Paid Order
- Subscribed to Back in Stock
How email subscription syncs
Email subscribers signing up via a Shopware form will be synced as subscribers in Klaviyo if you’ve selected a Klaviyo list in your Shopware extension settings.
If a subscriber unsubscribes in Klaviyo, they will also be unsubscribed in Shopware. In your Shopware newsletter list, those who have unsubscribed in Klaviyo will be marked with the status Awaiting deletion. If someone unsubscribes from an email you send from Shopware, they will not be unsubscribed in Klaviyo.
Synced events and their top-level properties
Active on Site
This default event Klaviyo tracks when a cookied user is active on your site. This event does not contain other properties to use in segmentation.
Viewed Product
The Viewed Product event is tracked when a cookied user views a product page on your site. Recently viewed items are added to their profile. This event contains the following top-level properties:
- ProductName
- ProductID
- SKU
- Categories (array)
- ImageURL
- URL
- Brand
- Price
- CompareAtPrice
Added to Cart
This event is tracked whenever a logged in user adds an item to their cart. Within this event, the Items array will list all other items currently in the cart at the time this event was created. The CheckoutURL in this event can be used to rebuild the current cart.
The Added to Cart event contains the following top-level properties:
- AddedItemProductName
- AddedItemProductID
- AddedItemSKU
- AddedItemCategories
- AddedItemImageURL
- AddedItemURL
- AddedItemPrice
- AddedItemQuantity
- ItemNames
- CheckoutURL
- Items
- $value
Started Checkout
This event tracks when a cookied user is brought to the second checkout page after entering their email on the first checkout page. The Started Checkout event contains the following top-level properties:
- CheckoutURL
- ItemNames (array)
- Categories
- Items (array)
- $value": 19.99
Placed Order
Placed Order is tracked when an order is placed, and includes an Items array containing all items in the order. Placed Order differs from Ordered Product in the way that an Ordered Product event is tracked for each item in an order, while Placed Order is tracked once for the entire order, and includes information such as the shipping address. The Placed Order event contains the following top-level properties:
- OrderId
- Categories
- ItemNames
- Brands
- DiscountCode
- DiscountValue
- Items
- BillingAddress
- ShippingAddress
- $value
Ordered Product
The Ordered Product event, which is tracked for each item in an order, contains the following top-level properties:
- ProductName
- OrderId
- ProductID
- SKU
- Quantity
- ProductURL
- ImageURL
- Categories
- ProductBrand
- $value
Fulfilled Order
The Fulfilled Order event contains the following top-level properties:
- OrderID
- Categories
- ItemNames
- Brands
- DiscountCode
- DiscountValue
- Items
- BillingAddress
- ShippingAddress
Cancelled Order
The Cancelled Order event contains the following top-level properties:
- OrderID
- Categories
- ItemNames
- Brands
- DiscountCode
- DiscountValue
- Items
- BillingAddress
- ShippingAddress
- Reason
- $value
Refunded Order
The Refunded Order event contains the following top-level properties:
- OrderID
- Categories
- ItemNames
- Brands
- DiscountCode
- DiscountValue
- Items
- BillingAddress
- ShippingAddress
- Reason
- $value
Paid Order
The Paid Order event is triggered when an order is set to Paid in Shopware. It contains the following top-level properties:
- OrderID
- Categories
- ItemNames
- Brands
- DiscountCode
- DiscountValue
- Items
- BillingAddress
- ShippingAddress
- Reason
- $value
Subscribed to Back in Stock
This event is tracked when someone subscribes to Back in Stock alerts, but does not contain other top-level properties.