Shopware data reference

Estimated 4 minute read

Updated Feb 11, 2025, 8:18 PM EST

Learn what data is synced from Shopware 6 to Klaviyo, how to view this data, and what properties Shopware events contain.

Before you begin

Read our article on getting started with Shopware for step-by-step instructions on how to integrate your store before continuing with this article.

How to view your data

To view the data synced from Shopware to Klaviyo:

In your Klaviyo account, click Analytics in the left navigation.
Select Metrics.
Filter the list of metrics by API. Since the Shopware integration was not built directly by Klaviyo, events will sync with the API label and have a gear icon. Filtering by API will also show any custom metrics you’ve synced via API.
Click on an individual metric, such as Placed Order, to see a chart of activity over time. You can also view an Activity Feed, Cohorts, Best People, and Activity Map by selecting a tab along the top for an individual metric.
Click Activity Feed, and click on the timestamp of an individual event. Here, you can view the properties associated with that event.

Data synced from Shopware

The following types of data are synced from Shopware to Klaviyo, if you configured them within your integration settings:

Email subscribers (subscribed via a Shopware or Klaviyo form)
Product catalog (if you set up a custom catalog feed sync)
Onsite events

Active on Site
Viewed Product/Recently Viewed Items
Started Checkout

Transactional events

Added to Cart
Placed Order
Ordered Product
Fulfilled Order
Cancelled Order
Refunded Order
Paid Order
Subscribed to Back in Stock

How email subscription syncs

Email subscribers signing up via a Shopware form will be synced as subscribers in Klaviyo if you’ve selected a Klaviyo list in your Shopware extension settings.
Klaviyo list name for subscriber sync setting with Newsletter in box

If a subscriber unsubscribes in Klaviyo, they will also be unsubscribed in Shopware. In your Shopware newsletter list, those who have unsubscribed in Klaviyo will be marked with the status Awaiting deletion. If someone unsubscribes from an email you send from Shopware, they will not be unsubscribed in Klaviyo.

Synced events and their top-level properties

Active on Site

This default event Klaviyo tracks when a cookied user is active on your site. This event does not contain other properties to use in segmentation.

Viewed Product

The Viewed Product event is tracked when a cookied user views a product page on your site. Recently viewed items are added to their profile. This event contains the following top-level properties:

ProductName
ProductID
SKU
Categories (array)
ImageURL
URL
Brand
Price
CompareAtPrice

Added to Cart

This event is tracked whenever a logged in user adds an item to their cart. Within this event, the Items array will list all other items currently in the cart at the time this event was created. The CheckoutURL in this event can be used to rebuild the current cart.

The Added to Cart event contains the following top-level properties:

AddedItemProductName
AddedItemProductID
AddedItemSKU
AddedItemCategories
AddedItemImageURL
AddedItemURL
AddedItemPrice
AddedItemQuantity
ItemNames
CheckoutURL
Items
$value

Started Checkout

This event tracks when a cookied user is brought to the second checkout page after entering their email on the first checkout page. The Started Checkout event contains the following top-level properties:

CheckoutURL
ItemNames (array)
Categories
Items (array)
$value": 19.99

Placed Order

Placed Order is tracked when an order is placed, and includes an Items array containing all items in the order. Placed Order differs from Ordered Product in the way that an Ordered Product event is tracked for each item in an order, while Placed Order is tracked once for the entire order, and includes information such as the shipping address. The Placed Order event contains the following top-level properties: