Getting started with consent pages

You will learn

Learn about the different consent pages related to Klaviyo lists, including the preferences, subscribe, and unsubscribe pages, and how to customize them.

In your Klaviyo account, there is 1 set of account consent pages that all lists will use by default. These account-level consent pages include your default preference page, subscribe page, email confirmation page, and email unsubscribe page.

You can edit the style and design to standardize the look of your account’s default consent pages for a consistent experience. However, if you would like 1 particular list to have its own consent pages (i.e., give your VIP list its own subscribe page) you can disconnect a list from the default pages and customize a unique set of consent pages for the specific list.

About consent pages in emails

Your account's default consent pages are used by default in:

• Emails sent to segments
• Emails sent to multiple lists and/or segments
• Segment triggered flows
• Flows triggered by an event
• Date triggered flows
• Price drop flows

This means that when you insert an unsubscribe tag, {% unsubscribe %}, or a manage preference tag, {% manage_preferences %}, into a campaign that is sent to a segment, the account default consent pages will be used. The same is true when you insert these tags into flow emails where the flow is triggered by an event.

When you send an email to a list that uses a customized set of consent pages, the default consent pages are not used. Instead, the customized consent pages that you created for that particular list will be used. To edit these pages further, navigate to the list you want to edit the pages for, then select Consent pages.

While your account’s default consent pages are helpful for centralizing a consistent experience for your subscribers, choosing to customize a unique set of consent pages for a list is often helpful. For example, if a specific list is being used for a special contest or subscriber offer, you may want the consent pages for this list to look a certain way and display a unique set of subscriber preferences.

Find your account's default consent pages

To navigate to your default consent pages:

1. In Klaviyo, navigate to Audience > Growth tools.
2. Under Customize subscribe and preference pages, click Customize.
3. Select Account default pages.

The pages available to edit include:

Preference pages

• Preferences page
  The page where existing subscribers can update their preferences. Here, you can provide your subscribers with the opportunity to share more information about themselves like age, gender, or birthday, but also more detailed information like their preferred email frequency or product interests.
  • The information collected on preferences pages will show on the site visitor's individual profile. Learn more about viewing form responses and creating segments based on this information.
• Preferences success page
  The page subscribers will see after updating their preferences.

Subscribe pages

• Subscribe page
  The page where interested shoppers can sign up to hear more from your brand. If your list uses single opt-in, subscribers are directed straight to the subscribe success page after submitting the form. For double opt-in lists, subscribers will first see a confirmation page, then need to confirm their subscription in the confirmation email, and finally, they'll be directed to the subscribe success page.
• Confirmation page
  If your list is double opt-in, this is the page that new subscribers will see after they submit the subscribe page, instructing them to check their email to confirm their subscription.

Email confirmation pages

• Confirmation email
  For double opt-in lists, this is the email sent to subscribers after they subscribe via subscribe page or sign-up form. It includes a button that, when clicked, takes them to the subscribe success page. Adding links to this email requires paid email features.
• Subscribe success page
  The page that subscribers will see after signing up via subscribe page. By default, this page includes a button linking to the preferences page, allowing new subscribers to manage their preferences. The button may not appear when someone submits the subscribe page again, because Klaviyo needs a link that identifies the subscriber to open their preferences page.

Email unsubscribe pages

• Email unsubscribe page
  The page someone will see when they click the unsubscribe link in an email.

• Email unsubscribe success page
  The page someone will see after they unsubscribe from receiving emails.

These consent pages listed above come into play when you build sign-up forms that add new subscribers to your list. By reviewing and updating these pages, you can control the experience and messaging that your subscribers see when they first opt in, when they update their preferences, as well as when they unsubscribe.

Customize consent pages for a specific list

You can choose to disconnect your list from the default consent pages and instead customize a unique set of consent pages for a particular list.

In emails, list-specific consent pages are only used when an email targets exactly one list (a single static list). This includes:

• Campaigns sent to one list
• Flows triggered by a list (e.g., “added to list” flows)

If a list doesn’t have its own customized pages, Klaviyo falls back to the account default consent pages.

To customize consent pages for a list, follow the steps below:

1. Navigate to Audience > Growth tools.
2. Under Customize subscribe and preference pages, click Customize.
3. Choose For a specific list, then select the list from the List dropdown.
4. Select Unlink and customize to override the default pages.
5. Here you will see a new set of consent pages available to edit. Find the consent page(s) you’d like to edit (e.g., the preference page), click Edit Page.
6. Once you finish customizing the page in the editor, click Publish.

Edit the design of your consent pages

Whether it is your default consent pages or a particular list’s unique set of consent pages, you can customize the style and design of each page to give your site visitors a consistent, on-brand experience.

1. Find the consent page you’d like to edit (e.g., the preference page), click Edit Page
2. Selecting a consent page will bring you to its respective editor, where you can customize the style and design to fit your brand. Choose what you would like to edit, these include:
   • Styles
     Use this section to edit design settings such as Form Background, Page Background, Form Styles, etc.
   • Add Blocks
     Use this section to add elements to your consent page, such as a text or image block. You can also edit any text in the preview by clicking on it and replacing the default text with your own.
     

• Button
  Click on the button in your preview (e.g. the Unsubscribe button or Update your preferences button) for options to edit the Button Text, Button Styles, and Block styles.
  
  

1. When you're ready to share your consent page, click Publish.
   

Add profile properties

If you add an input field (e.g., a date field) to your consent page, use the Profile property dropdown to select a corresponding property (e.g., birthday). This enables Klaviyo to track the information on the visitor's dedicated profile when they submit the form. Klaviyo supports many profile properties that you can choose from to add personal information to someone’s profile.

Use a different profile property for each input field to avoid issues with collecting information. For example, if you have two text input fields in your form to collect first and last name, each of these must have their own dedicated profile property, such as First Name and Last Name.

Translate consent pages to different languages

The language on consent pages defaults to American English. You can change the default text manually or create multiple language versions with Smart Translations.

To create multiple language versions, first enable Smart Translations, then:

1. Open the consent page editor and click Translate in the upper-right corner. If translations already exist, click the button showing the number of translations.
2. Select the language the page is written in, the languages you want to translate to, and the default language to use when a subscriber’s preferred language is unavailable. Click Translate.
3. Select each language in the translation editor and review the text, button labels, disclosures, required-field alerts, and error messages. Edit any text that needs adjustment.
4. Click Publish, review any translation warnings, then confirm publication. Publish each consent page editor separately when you want its changes to go live.

Adding a language makes it available across the related consent pages, but you should review each page. See how to translate consent pages into different languages for the full workflow.

To change the default text manually:

1. Navigate to the builder of any consent page you would like to translate.
2. Click on any text in the preview to edit it.
3. In the menu that appears on the left, delete the default text, then type the text that you would like to appear in the language of your choice. Note you can click on any text in the preview form to customize it into a different language, including error messages and required text alerts for input fields.
   

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1. When you’re ready to share your consent page, click Publish and confirm publication if prompted. The Live status indicates a published page. Editing indicates unpublished changes.

Find your subscribe page URL

Klaviyo automatically creates a subscribe page for every list in your account, which you can use to enable potential subscribers to sign up for your email or SMS marketing. Once you’re finished editing the design, you can copy the subscribe page URL to share in an email or elsewhere to grow your audience.

To find a list’s subscribe page URL:

1. Navigate to Audience > Lists & segments.
2. Choose your list.
3. From the menu bar, select Sign-up forms.
   

4. Find the Subscribe page section, then click Copy Subscribe Page URL.

Your subscribe page URL is now copied to your clipboard and ready to use in marketing campaigns or social channels. Check out this guide on using a subscribe page as a landing page on your website to learn more.

Redirect opted-in recipients to a different website page

You can redirect subscribers to a different URL, such as a page on your website, instead of showing the subscribe success page. For single opt-in lists, this happens after they submit the subscribe page. For double opt-in lists, this happens after they confirm their subscription in the confirmation email.

Setting up a new redirect requires paid email features. If a page already has a redirect configured, you can edit or remove that redirect even if your account no longer has paid email features.

To use a redirect URL on the subscribe success page:

1. Navigate to your consent pages (this can be your account’s consent pages or a specific list’s consent pages).

1. Under Subscribe Page, click Edit Page.
   
   

2. In the menu bar at the top, select Success page.
3. Click Custom Redirect.
   
   

4. Check the box to Skip page and redirect.
5. Paste the URL that you would like subscribers redirected to in Redirect URL.

6. When you are finished with all other design edits, click Publish.

Additional resources