Edit Opt-in Related Pages for a List



For each list in Klaviyo, you will be able to edit and customize several related pages. You can navigate to these pages by selecting the particular list you would like to edit the forms for, clicking Subscribe Pages & Preference. The pages available to edit are:

  • Subscribe Pages
    • Subscribe
    • Confirm Your Email
    • Email Confirmation
    • Opt-In Confirmed
  • Manage Preferences
    • Preferences
    • Preferences Confirmation
  • Unsubscribe
    • Unsubscribe
    • Unsubscribe Confirmation

These pages come into play when you build sign up forms that add new subscribers to your list. By reviewing and updating these forms, you can control the messages your subscribers see when they first opt-in, as well as when they unsubscribe.

The Email Confirmation template is used if the associated list is set to double opt-in. By updating the styling for this template, and customizing the primary messaging, you can ensure this email aligns well with your brand.

The Preferences page will allow you to provide your subscribers the opportunity to tell you more about themselves -- your preferences page can prompt subscribers to share personal information like age or gender, but also more detailed information like their preferred email frequency or which types of products they are most interested in.

Update Opt-In Related Pages for a List

To access all opt-in related pages, navigate to the list they are connected to. Next, click Subscribe & Preference Pages in the menu bar.


Customize a List's Preferences Page

When you click on the preferences page for a given list, you will notice that there isn't an "Add Fields" section. This is because the preferences page for a list mirrors the subscribe page. So, to edit the preferences page, you must first edit the subscribe page.

When someone first signs up, you will want to collect as much information as possible since some subscribers may never decide to update their preferences. Any fields you'd like to appear on your preferences page must be added directly to the list's subscribe page first.


Fields and Sections that Cannot Be Updated

Some fields and sections of your unsubscribe and opt-in pages cannot be edited. Any section without a dotted outline can not be changed. For example, on the Email Confirmation page you can edit the logo, the heading, and the text field above the subscribe button. On the other hand, you can not edit the following "Confirm Your Subscription" message:


You are also unable to modify the subject line of the confirmation emails subscribers receive after clicking Subscribe on the opt-in confirmation page. The subject of this confirmation email defaults to the following: Confirm Your Subscription

The specific name of the list a subscriber is opting into won't be exposed as part of the subject line, as this list name in Klaviyo may not be designed to be subscriber-facing. While the list name is pre-populated into the confirmation email itself, this can be modified.

Redirect Opted-In Subscribers to a Thank You Page

If you want to automatically redirect opted-in subscribers to your own Thank You page, you can configure this on the "Opt-In Confirmed" page for your list.

Here, you will see a Redirect drop-down on the right-hand side of the page. If you click this drop-down, you will see a window that says, "Skip this page and redirect to ____." This is where you can enter the URL to your Thank You page. When subscribers opt in, they will then be directed to your custom Thank You page instead of seeing a standard "Opt-In Confirmed" message.


Unsubscribe vs. Manage Preferences

Unsubscribe and manage preferences pages are often used together, since most marketers would rather recipients change their email preferences rather than unsubscribe completely.

It isn't currently possible to add preference options to an unsubscribe page. However, it's possible to include a link to your preferences page on your unsubscribe page.

If you are interested in designing your own unsubscribe or preferences page, you can explore our Hosted Pages feature. Please note you must contact our Success Team in order to have this feature enabled.

Preferences Pages

In your account's main navigation sidebar, you will see a Preferences Pages tab. These are default email forms that are used in:

  • Emails sent to segments
  • Flows triggered by an event
  • Emails sent to multiple lists and/or segments

When you insert an unsubscribe tag -- {% unsubscribe %} -- or a manage preference tag -- {% manage_preferences %} -- into a campaign that is sending to a segment, the default email forms will be used. The same is true when you insert these tags into flow emails where the flow is triggered by an event.

When emails are sent to subscriber lists, however, the default email forms will not be used. This is because there are unique forms connected to specific lists. These can all be customized. First, navigate to the list you would like to change the forms for.

While you may want a single preferences page to use consistently across all email sends, having the ability to customize these forms for a specific list is often helpful. For example, if a list is being used for a special contest or subscriber offer, you may want your forms to look a certain way and display a different set of subscriber preferences than forms related to your primary newsletter list.

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