Customize a List's Unsubscribe Page

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If you would like to customize the look and feel of the page where contacts can unsubscribe from receiving emails, you may do so. However, to prevent abuse of the ability to customize this page, you can only edit select elements, as outlined below.

If you would like to standardize your unsubscribe page for all emails, not just emails sent to a particular list, you should also update the unsubscribe page in the Preferences Pages tab in your account.

Find the Unsubscribe Page for a List

In the Lists & Segments tab of your account, select the list you're interested in updating. Click on the Subscribe & Preference Pages link from the top menu bar. Select the unsubscribe page from the menu of all pages shown.


Customize a List's Unsubscribe Page 

The unsubscribe page for your list should already have the styles you customized when editing the list's main subscribe page. If you have not yet styled this page to match your brand, you can adjust your page's styles here.

There are then a few additional aspects of your page you may also want to edit:


  1. Page Header
    You may change this to something that is more aligned with your brand's tone.
  2. Page Description
    Here, it's helpful to remind subscribers what options they have before clicking Unsubscribe. For example, you could include a call-to-action for subscribers to update their email frequency preferences instead of unsubscribing altogether:

    Don't want to receive all of Klaviyo's emails? You can choose to receive our weekly or monthly digests instead by {% manage_preferences 'updating your preferences' %}.

  3. Update Preferences Link
    There is a link underneath the unsubscribe button for subscribers to update their preferences instead of unsubscribing. You will want to ensure that your list's preferences page is also up-to-date so that subscribers looking to update preferences actually find options after clicking this link.

    To add preference fields to your preferences page, follow the steps outlined in our guide to editing opt-in related pages.

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