How to customize a list's unsubscribe page

You will learn

Learn how to customize an unsubscribe page for a specific Klaviyo list, which is the page where your subscribers can unsubscribe from receiving your marketing. 

Before you begin

To customize a particular list's unsubscribe page, you must disconnect the list from your account's default consent pages. This guide will cover disconnecting from the default pages, and then creating a new set of consent pages for the list (i.e., a manage preferences page, subscribe page, and unsubscribe page).

Customize a list's unsubscribe page

Each of your Klaviyo list's is connected to the account-level consent pages by default. To disconnect from the default pages, customize an unsubscribe page for the specific list:

1. In Klaviyo, navigate to Audience > Lists & segments.
2. Select your list.
3. From the menu bar, choose Subscribe & Preference Pages.
   
   
4. Click Customize for this List. If you have already customized a new set of consent pages for this list, skip this step.
   
5. You have now created a new set of consent pages for this list available to edit. Under Email unsubscribe page, click Edit Page. 

Edit your list's unsubscribe page 

Selecting to edit the email unsubscribe page will bring you into its respective builder. Here you can customize the style and design to match your brand. 

There are 3 options for editing:

1. Style your page
   In the Styles tab, you can edit design settings such as Form Background, Page background, Form Styles, etc. 
2. Add Blocks
   Add elements to your consent page, such as a text or image block. You can also edit any text by clicking on it in the preview and replacing the default text with your own. 
3. Edit the button
   Click on the button in the preview for options to edit the Button Text, Button Styles, Block Styles, etc.

There are a few additional aspects of your page you may also want to edit:

• Page header
  Consider editing the header of your unsubscribe page so it aligns with with your brand's tone. 
  
• Page description
  Adding a text block with a page description is a helpful way to remind subscribers what options they have besides unsubscribing. For example, you could include a call-to-action for subscribers to update their email frequency preferences rather than unsubscribing from emails all together.
  
  

• Update preferences link
  By default, Klaviyo will automatically include a link to your preferences page on your unsubscribe page like the one in the example above. You will want to ensure that your list's preferences page is also up-to-date so that subscribers looking to update their preferences actually find options after clicking this link. 

Next steps

Because you created a new set of consent pages in order to customize the unsubscribe page for this list, you will also need to edit the designs on the other consent pages if you want them to match your brand (i.e., the list-specific subscribe page and preferences page. Click Exit in the top right corner of the editor to return to the menu of consent pages so you can make further edits.

Additional resources

• Getting started with consent pages
• How to translate consent pages into different languages
• How to use a subscribe page on your website