About the Klaviyo dashboard

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You will learn

Once you begin sending regular campaigns and have flows live in your account, your Klaviyo dashboard will provide a helpful summary of your account's activity. When you log into Klaviyo, you'll be brought to the dashboard automatically, but you can also navigate there any time by clicking Dashboard in the left-hand navigation menu. In this article, you will learn what each tab of your dashboard entails.

Objectives tab

The Objectives tab presents you with a customized list of onboarding tasks and ideas to help you get started growing with Klaviyo. Review these cards if you're not sure where to start, and if you see something you don't need, just click the X to remove it from your list.


Performance tab

The Performance tab of the dashboard has three main sections:

  • A high-level snapshot of your overall performance across channels
  • A snapshot of flow performance
  • A snapshot of campaign performance

This area of your dashboard focuses on conversion activity. To learn more about the Performance tab, click here.

With the release of iOS15, macOS Monterey, iPadOS 15, and WatchOS 8, Apple Mail Privacy Protection (MPP) changed the way that we receive open rate data on your emails by prefetching our tracking pixel. With this change, it’s important to understand that open rates will be inflated.

To see if your opens are affected, we suggest creating a custom report that includes an MPP property. You can also identify these opens in your individual subscriber segments.

For complete information on MPP opens, visit our iOS 15: How to Prepare for Apple’s Changes guide.

Analytics tab

Note that this tab will be replaced by the new Overview Dashboard on December 30, 2022. This new dashboard provides a customizable, one-stop shop to view your core Klaviyo metrics. To ensure a seamless transition, you will have access to both dashboards until this date. Note that no reports will be saved or automatically moved to the new dashboard. Find more information about using the new Overview Dashboard in our complete setup guide.

The Analytics tab allows you to create any number of configurable views, each with metric cards that you can drag-and-drop. This is useful for organizational purposes or if you have several members on your team who want to create their own views. For example, you may want to separate your email, revenue, and active on-site data.

Note that in order to improve the performance of the dashboard load times, there is a limit on the number of cards that are automatically loaded. Klaviyo only serves up the first 50 cards in each dashboard view. If you need to view more than 50 cards, create a new dashboard view and add the cards to this new version.

To further enhance your ability to receive timely data, we also limit the total number of dashboards themselves to no more than 75 per Klaviyo account. If you need to create more than 75 analytics dashboards, delete old versions or merge some of your dashboards together.

Check out our article on customizing your Analytics Dashboard for more information on best practices for tracking metrics.

Lists & Segments tab

This Lists & Segments tab of your dashboard features all starred lists and segments.


Note that the section Added This Week accounts for all profiles added to this segment within that given week. A week, in this case, runs from Monday to Sunday.

To add a star to a list or segment, navigate to your account's main Lists & Segments tab on the left-hand side of your screen (not on the Dashboard). Here, you will see a small star icon to the right of each list/segment name.


Activity Feed tab

The Activity Feed is a live feed of all metrics flowing into your Klaviyo account. You can filter this feed by metric.


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