About the Klaviyo Dashboard

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Overview

Once you begin sending regular campaigns and have flows live in your account, your Klaviyo dashboard will provide a helpful summary of your account's activity. When you log into Klaviyo, you'll be brought to the dashboard automatically, but you can also navigate there any time by clicking Dashboard in the left-hand navigation menu. In this article, you will learn what each tab of your dashboard entails.

Objectives

The Objectives tab presents you with a customized list of onboarding tasks and ideas to help you get started growing with Klaviyo. Review these cards if you're not sure where to start, and if you see something you don't need, just click the X to remove it from your list.

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Performance

The Performance tab of the dashboard has three main sections:

  • A high-level snapshot of your overall performance across channels
  • A snapshot of flow performance
  • A snapshot of campaign performance

This area of your dashboard focuses on conversion activity. To learn more about the Performance tab, click here.

9/20/21 Update: with the release of iOS 15, macOS Monterey, iPadOS 15, and WatchOS 8, Apple will change the way that we receive open rate data on your emails by prefetching our tracking pixel. With this change, it’s important to understand that open rates will be inflated.

If you have over 1,000 opens, we suggest moving to utilize click rate data as your engagement driver. It may also be useful to look at the number of iOS-specific users within your data to understand how your open rates will change.

For complete information on ways to potentially mitigate these Apple open changes, visit our iOS 15: How to Prepare for Apple’s Changes guide.

Analytics

The Analytics tab allows you to create any number of configurable views, each with metric cards that you can drag-and-drop. This is useful for organizational purposes or if you have several members on your team who want to create their own views. For example, you may want to separate your email, revenue, and active on-site data.

Note that in order to improve the performance of the dashboard load times, there is a limit on the number of cards that are automatically loaded. Klaviyo only serves up the first 50 cards in each dashboard view. If you need to view more than 50 cards, create a new dashboard view and add the cards to this new version.

To further enhance your ability to receive timely data, we also limit the total number of dashboards themselves to no more than 75 per Klaviyo account. If you need to create more than 75 analytics dashboards, delete old versions or merge some of your dashboards together.

Check out our article on customizing your Analytics Dashboard for more information on best practices for tracking metrics.

Lists & Segments

This Lists & Segments tab of your dashboard features all starred lists and segments.

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Note that the section Added This Week accounts for all profiles added to this segment within that given week. A week, in this case, runs from Monday to Sunday.

To add a star to a list or segment, navigate to your account's main Lists & Segments tab on the left-hand side of your screen (not on the Dashboard). Here, you will see a small star icon to the right of each list/segment name.

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Activity Feed

The Activity Feed is a live feed of all metrics flowing into your Klaviyo account. You can filter this feed by metric.

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Additional Resources

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