How to create a repeat purchaser segment

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You will learn

Learn how to create a repeat purchaser segment, which allows you to see which customers in your account have returned to buy from your brand after their first purchase. This allows you to gain insight into your customers'  shopping behavior and target them accordingly.

Create a repeat purchaser segment

  1. Navigate to Audiences > Lists & Segments.
  2. Click Create List / Segment.
  3. Choose Segment.
  4. Create a segment with the definition:
    What someone has done (or not done) > Has Placed Order > is at least 2 > over all timeA repeat purchasers segment in Klaviyo

New to Klaviyo and need inspiration for segmentation? Check out our getting started with segments guide.

Options for further targeting

  • Adjust frequency
    If you want to create a VIP customer segment or make this segment more exclusive, adjust the number of purchases someone must make in order to be included; for example, you can adjust this to Placed Order is at least 4 over all time.
  • Adjust timeframe
    You can also adjust the timeframe; for example, instead of setting purchase activity as over all time, isolate customers who purchased a certain number of times in the last X days, weeks, or months.
  • Add a filter
    You can add a filter to isolate repeat purchasers of a specific product or those who have repeatedly purchased from a certain category.
  • Add additional conditions
    To create a segment of repeat purchasers that are also part of a certain list, add this additional condition to your segment. You can further target this segment by adding any number of additional conditions based on customer properties or behavior.

Additional resources

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