The Email component in the Visual Flow Builder is used to add automated emails into your series. After dragging a new email card into a flow, you'll be able to configure your content and update key settings on the lefthand sidebar.
Add an Email
To add a new email into a flow, drag the Email component from the sidebar and drop it on any green drop point. After adding a new email to your flow, the next step is to configure your content.
When you click Configure Content, you'll be taken to a page where you can update the following for your new email:
- From Label
- From / Reply-To Email
- Subject Line
You will then be prompted to create your email content using our drag and drop editor, our text-only editor, or by choosing a pre-built template from our library or your existing saved templates.
Configure Email Settings
There are three key settings you can choose to configure for your email:
- Smart Sending
Enable Smart Sending to skip over recipients that have already received an email from you too recently. This is on by default.
- UTM Tracking
Including UTM Parameters is useful for tracking clicks in Google Analytics. This is off by default.
- Additional Filters
Add additional filters to an email to further restrict who will receive it. This is off by default.
In the configuration sidebar for an email, you can see and toggle the above settings at any time. On the visual canvas, on each email card, you will also see icon indicators for each of these settings. When a setting is enabled, the corresponding icon will appear in green. You can hover over one of these icons at any time to reveal a descriptive tooltip.
Schedule an Email
Emails and other flow actions are scheduled using Time Delay components that are added before them in a flow sequence.
You do not need to add a time delay if you would like an email to send immediately after the flow trigger or simultaneously with the step before it.
After Email #1 in the example to the right, you will see a time delay configured to wait two days, followed by another email. Email #2 will send two days after Email #1.
This final email will send on three days after the trigger—the timeline from the trigger is indicated at the bottom right of each email card.
Before turning a flow email live, you will want to ensure the proper time delay has been configured before it.
There are several different options you have when configuring a time delay to schedule emails in your series:
- You can set a time of day you'd like an email to send.
- You can localize sending by the recipient's own timezone.
- You can restrict emails to only send on certain days of the week, for example, if you want to avoid sending certain emails on weekends.
Change an Email's Sending Status
After you've created the content for your new flow email and previewed it, you are ready to turn your email from draft to manual or live:
This is the default status for a new email and is the status you should use while you're still configuring your content and adjusting settings. When an email is in draft, nobody will be queued up or receive the email.
When you are done configuring a new email and are interested in testing it out, you can place it in manual mode. When an email is in manual, it is active in your flow but no emails will trigger automatically at send time. You will need to manually review and send all scheduled emails.
To "turn on" an email in a flow series, you will need to change the email's status to live. A live email is active in your flow and is sending automatically.
Note that every new email is in a draft state by default. Until you configure your email content, you will be unable to adjust the status to manual or live.
There are two ways you can change the status of an email. You can use the dropdown menu in the configuration sidebar, or you can change the status from the email card itself on the canvas.
Learn more about flows: