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Recommended SMS segments reference

Learn how to create segments that will level up your SMS marketing strategy. Segmentation allows you to better understand your audience and send targeted messages in Klaviyo.

How to create a segment of SMS subscribers

Learn how to create a segment of all of your opted-in SMS contacts.

How to create an SMS error segment

Learn how to create a segment of SMS subscribers who are currently unable to receive your messages. This segment will be based on SMS errors, and it’s important to exclude the segment from your campaigns.

How to segment SMS subscribers by country

Learn how to group your SMS subscribers by their country.

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