Wix data reference

You will learn

Learn what data is synced from Wix to Klaviyo, how to view it, and what properties Wix events contain. Additionally, learn how to view your Wix data in Klaviyo.

Before you begin

If you have not already, read our article on getting started with Wix for step-by-step instructions on how to integrate your store before continuing with this article. 

How to view your data

To check on the data sync from Wix to Klaviyo:

1. In your Klaviyo account, click on your company or organization name in the bottom left hand corner, then click Integrations.
2. Select Wix on the list of Enabled Integrations.
3. Select the Data tab at the top.

Here, you’ll see recent data synced from Wix to Klaviyo, and a sync progress bar for your historical data sync. 

If you are experiencing issues with your sync, you can select Restart Import here to restart the historical data sync. 

Data synced from Wix

The data synced from Wix to Klaviyo includes:

• Known site visitors tracked as Active on Site events (if you left the onsite JavaScript setting checked)
• Email subscribers (if you chose to add them to a Klaviyo list)
• Customer information associated with order events
• Wix contact labels
• Your Wix catalog
• The following events:
• Abandoned Checkout
• Placed Order
• Modified Placed Order
• Ordered Product
• Refunded Order
• Canceled Order
• Fulfilled Partial Order
• Fulfilled Order

Customer information details

Customer profile information syncs from Wix to Klaviyo with the following properties:

• First name
• Last name
• Email address
• Phone number
• City
• Zip code

Catalog item details

Catalog items sync from Wix to Klaviyo with the following properties:

• Item name
• Item ID
• Item description
• Item price
• SKU
• URL
• Image URL
• Inventory quantity
• Category
• Published
• Variants

Synced events and their properties

Abandoned Checkout

The top-level properties of the event in Klaviyo are:

• $value
  Total amount in the cart
• Items
  Items included in the order
• Collections
  Collections linked to the items included in the order
• Item count
  Total number of items included in the order
• Discount codes
  Discount codes applied to the order
• Total discounts
  Total discount amount

Placed Order

The top-level properties of the event in Klaviyo are:

• $value
  Total amount for the order
• Items
  Items included in the order
• Collections
  Collections linked to the items included in the order
• Item count
  Total number of items included in the order
• Discount codes
  Discount codes applied to the order
• Total discounts
  Total discount amount
• Source name
  Source of the order (WEB, POS, etc.)

Modified Placed Order

Modified Placed Order is tracked when an order is modified and then placed again.

The top-level properties of the event in Klaviyo are:

• $value
  Total amount for the order
• Items
  Items included in the order
• Collections
  Collections linked to the items included in the order
• Item count
  Total number of items included in the order
• Discount codes
  Discount codes applied to the order
• Total discounts
  Total discount amount
• Source name
  Source of the order (WEB, POS, etc.)

Ordered Product

The top-level properties of the event in Klaviyo are:

• $value
  Total amount for the order
• Name
  Name of the product ordered
• SKU
  Product SKU
• Product ID
  Product identifier
• Quantity
  Number of products (always 1)
• Collections
  Collections linked to the product

Refunded Order

The top-level properties of the event in Klaviyo are:

• $value
  Total amount for the order
• Items
  Items included in the order
• Collections
  Collections linked to the items included in the order
• Item count
  Total number of items included in the order
• Discount codes
  Discount codes applied to the order
• Total discounts
  Total discount amount

Canceled Order

The top-level properties of the event in Klaviyo are:

• $value
  Total amount for the order
• Items
  Items included in the order
• Collections
  Collections linked to the items included in the order
• Item count
  Total number of items included in the order
• Discount codes
  Discount codes applied to the order
• Total discounts
  Total discount amount

Fulfilled Order

The top-level property of the event in Klaviyo is:

• Fulfillment status
  Fulfillment status of the order will always be “Fulfilled,” because if the order is unfulfilled this event will not be created. If the order is partially fulfilled a “Fulfilled Partial Order” event will be created instead.

Fulfilled Partial Order

The top-level property of the event in Klaviyo is:

• Fulfillment status
  Fulfillment status of the order will always be “Partially Fulfilled,” because if the order is unfulfilled this event will not be created. If the order is fully fulfilled, a “Fulfilled Order” event will be created instead.

Additional resources

• Getting started with segments
• Getting started with flows